Research of opportunities to improve the quality of educational process and infrastructure of the university

Modern marketing approach to improving the educational process and infrastructure of the university in order to enhance its competitiveness has been studied. A model of the marketing educational environment of the university has been proposed. The need for diagnostics of "bottlenecks" in t...

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Autores principales:	E. V. Krasnov, I. V. Semenov, E. V. Sumarokova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	4c-skills covid-19 distance learning educational product educational trajectory knowledge economy marketing research project approach student team consulting university competitiveness university infrastructure university marketing environment virtual team Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/c4f64aa192504c9b97d796529a612835
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spelling	oai:doaj.org-article:c4f64aa192504c9b97d796529a6128352021-12-03T07:43:33ZResearch of opportunities to improve the quality of educational process and infrastructure of the university1816-42772686-841510.26425/1816-4277-2020-9-32-40https://doaj.org/article/c4f64aa192504c9b97d796529a6128352020-10-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2386https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Modern marketing approach to improving the educational process and infrastructure of the university in order to enhance its competitiveness has been studied. A model of the marketing educational environment of the university has been proposed. The need for diagnostics of "bottlenecks" in the work of the university’s functional units in the transition period to the knowledge paradigm of the country’s economic development has been actualized. The experience of the Department of Marketing of the State University of Management in conducting annual marketing research to study the possibilities of improving the quality of educational process and infrastructure of the University using the method of student team consulting has been outlined. The distinctive features of this method and the specifics of its application in the spring semester of2020 with an emphasis on virtual teams in the context of the COVID-19 pandemic have been described. Debatable issues and prospects for further scientific research in this area have been formulated.E. V. KrasnovI. V. SemenovE. V. SumarokovaPublishing House of the State University of Managementarticle4c-skillscovid-19distance learningeducational producteducational trajectoryknowledge economymarketing researchproject approachstudent team consultinguniversity competitivenessuniversity infrastructureuniversity marketing environmentvirtual teamSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 32-40 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	4c-skills covid-19 distance learning educational product educational trajectory knowledge economy marketing research project approach student team consulting university competitiveness university infrastructure university marketing environment virtual team Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	4c-skills covid-19 distance learning educational product educational trajectory knowledge economy marketing research project approach student team consulting university competitiveness university infrastructure university marketing environment virtual team Sociology (General) HM401-1281 Economics as a science HB71-74 E. V. Krasnov I. V. Semenov E. V. Sumarokova Research of opportunities to improve the quality of educational process and infrastructure of the university
description	Modern marketing approach to improving the educational process and infrastructure of the university in order to enhance its competitiveness has been studied. A model of the marketing educational environment of the university has been proposed. The need for diagnostics of "bottlenecks" in the work of the university’s functional units in the transition period to the knowledge paradigm of the country’s economic development has been actualized. The experience of the Department of Marketing of the State University of Management in conducting annual marketing research to study the possibilities of improving the quality of educational process and infrastructure of the University using the method of student team consulting has been outlined. The distinctive features of this method and the specifics of its application in the spring semester of2020 with an emphasis on virtual teams in the context of the COVID-19 pandemic have been described. Debatable issues and prospects for further scientific research in this area have been formulated.
format	article
author	E. V. Krasnov I. V. Semenov E. V. Sumarokova
author_facet	E. V. Krasnov I. V. Semenov E. V. Sumarokova
author_sort	E. V. Krasnov
title	Research of opportunities to improve the quality of educational process and infrastructure of the university
title_short	Research of opportunities to improve the quality of educational process and infrastructure of the university
title_full	Research of opportunities to improve the quality of educational process and infrastructure of the university
title_fullStr	Research of opportunities to improve the quality of educational process and infrastructure of the university
title_full_unstemmed	Research of opportunities to improve the quality of educational process and infrastructure of the university
title_sort	research of opportunities to improve the quality of educational process and infrastructure of the university
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/c4f64aa192504c9b97d796529a612835
work_keys_str_mv	AT evkrasnov researchofopportunitiestoimprovethequalityofeducationalprocessandinfrastructureoftheuniversity AT ivsemenov researchofopportunitiestoimprovethequalityofeducationalprocessandinfrastructureoftheuniversity AT evsumarokova researchofopportunitiestoimprovethequalityofeducationalprocessandinfrastructureoftheuniversity
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Research of opportunities to improve the quality of educational process and infrastructure of the university

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