Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia

Corporate identity was defined differently by different authors and its unique definition was not established, but it is most certainly the soul of each enterprise that is based on history, environment, previous development and recognition on the market. This paper deals with the perception of corpo...

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Autores principales:	Kristina Bičanić, Denis Jelačić, Vanja Gašparić, Vesna Carev-Laškarin, Miljana Kocbek-Nižetić
Formato:	article
Lenguaje:	EN
Publicado:	University of Zagreb, Faculty of Forestry and Wood Technology 2009
Materias:	corporate identity wood processing and furniture manufacturing perception of corporate identity Forestry SD1-669.5
Acceso en línea:	https://doaj.org/article/c56679aac53c42ba9008a06db1ce99e3
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id	oai:doaj.org-article:c56679aac53c42ba9008a06db1ce99e3
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spelling	oai:doaj.org-article:c56679aac53c42ba9008a06db1ce99e32021-12-02T02:22:34ZCorporate identity in wood processing and furniture manufacturing in the Republic of Croatia0012-6772https://doaj.org/article/c56679aac53c42ba9008a06db1ce99e32009-09-01T00:00:00Zhttp://drvnaindustrija.sumfak.hr/pdf//Drv%20Ind%20Vol%2060%203%20Bicanic.pdfhttps://doaj.org/toc/0012-6772Corporate identity was defined differently by different authors and its unique definition was not established, but it is most certainly the soul of each enterprise that is based on history, environment, previous development and recognition on the market. This paper deals with the perception of corporate identity in wood processing and furniture manufacturing companies in the Republic of Croatia. Research was conducted as a survey using questionnaires containing general information about the enterprise and 10 questions regarding the perception of corporate identity. 210 enterprises for wood processing and furniture manufacturing were surveyed and 43 (20.47 %) of them answered to all the questions, of which 35 (16.67 %) were taken into consideration. The given data were analyzed statistically using X2-test. The results showed that corporate identity in Croatian wood processing and furniture manufacturing companies was mostly defined by and identified with the company’s visual presentation, image and recognizability and differentiation in the market. At the same time, most surveyees thought that corporate identity is mostly made of the company’s design, company’s external communication and its philosophy.Kristina BičanićDenis JelačićVanja GašparićVesna Carev-LaškarinMiljana Kocbek-NižetićUniversity of Zagreb, Faculty of Forestry and Wood Technologyarticlecorporate identitywood processing and furniture manufacturingperception of corporate identityForestrySD1-669.5ENDrvna Industrija, Vol 60, Iss 3, Pp 145-153 (2009)
institution	DOAJ
collection	DOAJ
language	EN
topic	corporate identity wood processing and furniture manufacturing perception of corporate identity Forestry SD1-669.5
spellingShingle	corporate identity wood processing and furniture manufacturing perception of corporate identity Forestry SD1-669.5 Kristina Bičanić Denis Jelačić Vanja Gašparić Vesna Carev-Laškarin Miljana Kocbek-Nižetić Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia
description	Corporate identity was defined differently by different authors and its unique definition was not established, but it is most certainly the soul of each enterprise that is based on history, environment, previous development and recognition on the market. This paper deals with the perception of corporate identity in wood processing and furniture manufacturing companies in the Republic of Croatia. Research was conducted as a survey using questionnaires containing general information about the enterprise and 10 questions regarding the perception of corporate identity. 210 enterprises for wood processing and furniture manufacturing were surveyed and 43 (20.47 %) of them answered to all the questions, of which 35 (16.67 %) were taken into consideration. The given data were analyzed statistically using X2-test. The results showed that corporate identity in Croatian wood processing and furniture manufacturing companies was mostly defined by and identified with the company’s visual presentation, image and recognizability and differentiation in the market. At the same time, most surveyees thought that corporate identity is mostly made of the company’s design, company’s external communication and its philosophy.
format	article
author	Kristina Bičanić Denis Jelačić Vanja Gašparić Vesna Carev-Laškarin Miljana Kocbek-Nižetić
author_facet	Kristina Bičanić Denis Jelačić Vanja Gašparić Vesna Carev-Laškarin Miljana Kocbek-Nižetić
author_sort	Kristina Bičanić
title	Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia
title_short	Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia
title_full	Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia
title_fullStr	Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia
title_full_unstemmed	Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia
title_sort	corporate identity in wood processing and furniture manufacturing in the republic of croatia
publisher	University of Zagreb, Faculty of Forestry and Wood Technology
publishDate	2009
url	https://doaj.org/article/c56679aac53c42ba9008a06db1ce99e3
work_keys_str_mv	AT kristinabicanic corporateidentityinwoodprocessingandfurnituremanufacturingintherepublicofcroatia AT denisjelacic corporateidentityinwoodprocessingandfurnituremanufacturingintherepublicofcroatia AT vanjagasparic corporateidentityinwoodprocessingandfurnituremanufacturingintherepublicofcroatia AT vesnacarevlaskarin corporateidentityinwoodprocessingandfurnituremanufacturingintherepublicofcroatia AT miljanakocbeknizetic corporateidentityinwoodprocessingandfurnituremanufacturingintherepublicofcroatia
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Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia

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