Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia

Corporate identity was defined differently by different authors and its unique definition was not established, but it is most certainly the soul of each enterprise that is based on history, environment, previous development and recognition on the market. This paper deals with the perception of corpo...

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Autores principales: Kristina Bičanić, Denis Jelačić, Vanja Gašparić, Vesna Carev-Laškarin, Miljana Kocbek-Nižetić
Formato: article
Lenguaje:EN
Publicado: University of Zagreb, Faculty of Forestry and Wood Technology 2009
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Acceso en línea:https://doaj.org/article/c56679aac53c42ba9008a06db1ce99e3
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