A model and simulation of the emotional contagion of netizens in the process of rumor refutation

Abstract The emotional contagion of netizens is an important factor that accelerates the spread of rumors, and it is also key to the effectiveness of rumor refutation. Based on the existing emotional model, we improved the method for calculating the emotional value and the transformation rules to si...

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Autores principales: Runxi Zeng, Di Zhu
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2019
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Acceso en línea:https://doaj.org/article/c56946478e63481fb24d3eb0618794e0
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spelling oai:doaj.org-article:c56946478e63481fb24d3eb0618794e02021-12-02T15:09:49ZA model and simulation of the emotional contagion of netizens in the process of rumor refutation10.1038/s41598-019-50770-42045-2322https://doaj.org/article/c56946478e63481fb24d3eb0618794e02019-10-01T00:00:00Zhttps://doi.org/10.1038/s41598-019-50770-4https://doaj.org/toc/2045-2322Abstract The emotional contagion of netizens is an important factor that accelerates the spread of rumors, and it is also key to the effectiveness of rumor refutation. Based on the existing emotional model, we improved the method for calculating the emotional value and the transformation rules to simulate how the infection transforms individual emotion to group emotion during rumor refutation. The results show that the cycle and trend of netizen emotional change vary by period, but the final distribution structure presents a relatively stable state. The factors that affect the emotional changes of netizens are mainly objective and subjective aspects, both of which can promote the evolution of emotional contagion. The objective aspect depends on the speed and credibility of the rumor, and the subjective aspect depends on the degree of intimacy between netizens. After rumor refutation, emotions generally change from negative emotions to positive or immune emotions.Runxi ZengDi ZhuNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 9, Iss 1, Pp 1-15 (2019)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Runxi Zeng
Di Zhu
A model and simulation of the emotional contagion of netizens in the process of rumor refutation
description Abstract The emotional contagion of netizens is an important factor that accelerates the spread of rumors, and it is also key to the effectiveness of rumor refutation. Based on the existing emotional model, we improved the method for calculating the emotional value and the transformation rules to simulate how the infection transforms individual emotion to group emotion during rumor refutation. The results show that the cycle and trend of netizen emotional change vary by period, but the final distribution structure presents a relatively stable state. The factors that affect the emotional changes of netizens are mainly objective and subjective aspects, both of which can promote the evolution of emotional contagion. The objective aspect depends on the speed and credibility of the rumor, and the subjective aspect depends on the degree of intimacy between netizens. After rumor refutation, emotions generally change from negative emotions to positive or immune emotions.
format article
author Runxi Zeng
Di Zhu
author_facet Runxi Zeng
Di Zhu
author_sort Runxi Zeng
title A model and simulation of the emotional contagion of netizens in the process of rumor refutation
title_short A model and simulation of the emotional contagion of netizens in the process of rumor refutation
title_full A model and simulation of the emotional contagion of netizens in the process of rumor refutation
title_fullStr A model and simulation of the emotional contagion of netizens in the process of rumor refutation
title_full_unstemmed A model and simulation of the emotional contagion of netizens in the process of rumor refutation
title_sort model and simulation of the emotional contagion of netizens in the process of rumor refutation
publisher Nature Portfolio
publishDate 2019
url https://doaj.org/article/c56946478e63481fb24d3eb0618794e0
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