A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam
The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in online shopping in Vietnam. Hence, this paper aims to discover how online shoppers react to their purchasing behaviour during Covid-19 time in terms of perceived benefits perspective. Based on the collected data...
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Main Authors: | , , |
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Format: | article |
Language: | EN |
Published: |
Taylor & Francis Group
2020
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Online Access: | https://doaj.org/article/c57a78f5d1f743d7b8ded2cace117568 |
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