A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam

The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in online shopping in Vietnam. Hence, this paper aims to discover how online shoppers react to their purchasing behaviour during Covid-19 time in terms of perceived benefits perspective. Based on the collected data...

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Auteurs principaux: Van Kien Pham, Thu Ha Do Thi, Thu Hoai Ha Le
Format: article
Langue:EN
Publié: Taylor & Francis Group 2020
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Accès en ligne:https://doaj.org/article/c57a78f5d1f743d7b8ded2cace117568
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