Employing Mean-End-Chains theory to explore students’ values from school’s image characteristics - A case study of a business school in Ho Chi Minh City
The literature shows that there are studies on students’ choices when enrolling in an institution. The findings from these studies help High Educational Institutions (HEIs) to improve their enrollment. However, not much literature explains how students (as consumers) explain the values they can get...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/c5e66e00281945c98da73285d903b9da |
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