MARKETING FOR SEED-STAGE INNOVATIVE STARTUP
The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses the stage when innovative product is developing. Marketing of this stage is based on Minimum Viable Product develop, and on searching and researching the future consumers. T...
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| Lenguaje: | RU |
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Publishing House of the State University of Management
2018
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| Acceso en línea: | https://doaj.org/article/c5f5d281880e4c148930474a94fabf10 |
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oai:doaj.org-article:c5f5d281880e4c148930474a94fabf102021-12-03T07:43:24ZMARKETING FOR SEED-STAGE INNOVATIVE STARTUP1816-42772686-841510.26425/1816-4277-2018-2-36-42https://doaj.org/article/c5f5d281880e4c148930474a94fabf102018-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/939https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses the stage when innovative product is developing. Marketing of this stage is based on Minimum Viable Product develop, and on searching and researching the future consumers. The author proposes the name of this type of marketing - marketing of innovation. It is shown that the prepared product to launch must have limited functionality, and is not brought to perfection. But this product should be required to pass a variety of testing, from conceptual to actual use by consumers. Key element of this startup stage is product testing by future customers. Article`s attention is addressed to methods for finding and communicating with consumers.B. TokarevPublishing House of the State University of Managementarticleinnovative productconsumermarketingmarketing of innovationinnovative marketproduct life cyclestartupSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 36-42 (2018) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
innovative product consumer marketing marketing of innovation innovative market product life cycle startup Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
innovative product consumer marketing marketing of innovation innovative market product life cycle startup Sociology (General) HM401-1281 Economics as a science HB71-74 B. Tokarev MARKETING FOR SEED-STAGE INNOVATIVE STARTUP |
| description |
The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses the stage when innovative product is developing. Marketing of this stage is based on Minimum Viable Product develop, and on searching and researching the future consumers. The author proposes the name of this type of marketing - marketing of innovation. It is shown that the prepared product to launch must have limited functionality, and is not brought to perfection. But this product should be required to pass a variety of testing, from conceptual to actual use by consumers. Key element of this startup stage is product testing by future customers. Article`s attention is addressed to methods for finding and communicating with consumers. |
| format |
article |
| author |
B. Tokarev |
| author_facet |
B. Tokarev |
| author_sort |
B. Tokarev |
| title |
MARKETING FOR SEED-STAGE INNOVATIVE STARTUP |
| title_short |
MARKETING FOR SEED-STAGE INNOVATIVE STARTUP |
| title_full |
MARKETING FOR SEED-STAGE INNOVATIVE STARTUP |
| title_fullStr |
MARKETING FOR SEED-STAGE INNOVATIVE STARTUP |
| title_full_unstemmed |
MARKETING FOR SEED-STAGE INNOVATIVE STARTUP |
| title_sort |
marketing for seed-stage innovative startup |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2018 |
| url |
https://doaj.org/article/c5f5d281880e4c148930474a94fabf10 |
| work_keys_str_mv |
AT btokarev marketingforseedstageinnovativestartup |
| _version_ |
1718373657933250560 |