ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS
The issue of studying the effectiveness of advertising in popular science journals does not occupy a large place in scientific research. This state of affairs is challenging, since the activities of popular science journals are aimed at attracting the attention and interest of young people, creative...
Guardado en:
Autores principales: | E. V. Shcherbakova, D. M. Belugina, E. V. Zvonova |
---|---|
Formato: | article |
Lenguaje: | RU |
Publicado: |
Publishing House of the State University of Management
2020
|
Materias: | |
Acceso en línea: | https://doaj.org/article/c5ff0e8b8d0d46859d47798a12b64f2e |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
Narrative in Persuasive Communication (by Example of Advertising Discourse)
por: V. A. Andreyeva
Publicado: (2018) -
ANALYSIS OF INTERNATIONAL BRANDS’ ADVERTISING FILMS BY SEMIOTICS METHOD AND PUT FORTH OF MIXED ADVERTISING
por: Hasan Malik AYDINER
Publicado: (2021) -
Intertextuality as a Tool for Creative Advertising
por: M. V. Terskikh
Publicado: (2019) -
Country Image in Advertising Discourse: Between Commercial and Social Components
por: E. N. Remchukova, et al.
Publicado: (2020) -
Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
por: Taofeek Olaiwola Dalamu
Publicado: (2018)