Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty

<p class="AbstractTitle"><em>This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampl...

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Autores principales:	Dedek Kurniawan Gultom, Muhammad Arif, Muhammad Elfi Azhar, Mukmin Mukmin
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2020
Materias:	brand loyalty, brand satisfaction, self congruity Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/c61a71f9aeb24eaa9ee9149ca8ebbf0c
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spelling	oai:doaj.org-article:c61a71f9aeb24eaa9ee9149ca8ebbf0c2021-11-05T05:03:36ZPeran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty1693-76192580-417010.30596/jimb.v22i1.5633https://doaj.org/article/c61a71f9aeb24eaa9ee9149ca8ebbf0c2020-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/5633https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p class="AbstractTitle"><em>This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampling, while the sample was set at 125 people. Data collection techniques used were interviews (Interview) and a list of questions (Questionaire). The data analysis method used in this research is the Structural Equation Model method. The results showed that Actual Self affects Brand Satisfaction, Actual Self affects Brand Loyalty, Ideal Self affects Brand Satisfaction, Ideal Self affects Brand Loyalty, Brand Satisfaction affects Brand Loyalty. Brand Satisfaction can positively mediate the influence of Actual Self on Brand Loyalty and Brand Satisfaction can positively mediate the influence of Ideal Self on Brand Loyalty</em><em>.</em></p>Dedek Kurniawan GultomMuhammad ArifMuhammad Elfi AzharMukmin MukminUniversitas Muhammadiyah Sumatera Utaraarticlebrand loyalty, brand satisfaction, self congruityManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 22, Iss 1, Pp 72-85 (2020)
institution	DOAJ
collection	DOAJ
language	ID
topic	brand loyalty, brand satisfaction, self congruity Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	brand loyalty, brand satisfaction, self congruity Management. Industrial management HD28-70 Business HF5001-6182 Dedek Kurniawan Gultom Muhammad Arif Muhammad Elfi Azhar Mukmin Mukmin Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
description	<p class="AbstractTitle"><em>This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampling, while the sample was set at 125 people. Data collection techniques used were interviews (Interview) and a list of questions (Questionaire). The data analysis method used in this research is the Structural Equation Model method. The results showed that Actual Self affects Brand Satisfaction, Actual Self affects Brand Loyalty, Ideal Self affects Brand Satisfaction, Ideal Self affects Brand Loyalty, Brand Satisfaction affects Brand Loyalty. Brand Satisfaction can positively mediate the influence of Actual Self on Brand Loyalty and Brand Satisfaction can positively mediate the influence of Ideal Self on Brand Loyalty</em><em>.</em></p>
format	article
author	Dedek Kurniawan Gultom Muhammad Arif Muhammad Elfi Azhar Mukmin Mukmin
author_facet	Dedek Kurniawan Gultom Muhammad Arif Muhammad Elfi Azhar Mukmin Mukmin
author_sort	Dedek Kurniawan Gultom
title	Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
title_short	Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
title_full	Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
title_fullStr	Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
title_full_unstemmed	Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
title_sort	peran mediasi brand satisfaction pada pengaruh self congruity terhadap brand loyalty
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2020
url	https://doaj.org/article/c61a71f9aeb24eaa9ee9149ca8ebbf0c
work_keys_str_mv	AT dedekkurniawangultom peranmediasibrandsatisfactionpadapengaruhselfcongruityterhadapbrandloyalty AT muhammadarif peranmediasibrandsatisfactionpadapengaruhselfcongruityterhadapbrandloyalty AT muhammadelfiazhar peranmediasibrandsatisfactionpadapengaruhselfcongruityterhadapbrandloyalty AT mukminmukmin peranmediasibrandsatisfactionpadapengaruhselfcongruityterhadapbrandloyalty
_version_	1718444555049631744

Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty

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