Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty

Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty

<p class="AbstractTitle"><em>This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampl...

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Autores principales: Dedek Kurniawan Gultom, Muhammad Arif, Muhammad Elfi Azhar, Mukmin Mukmin
Formato: article
Lenguaje:ID
Publicado: Universitas Muhammadiyah Sumatera Utara 2020
Materias:
brand loyalty, brand satisfaction, self congruity
Management. Industrial management
HD28-70
Business
HF5001-6182
Acceso en línea:https://doaj.org/article/c61a71f9aeb24eaa9ee9149ca8ebbf0c
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