Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
<p class="AbstractTitle"><em>This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampl...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | ID |
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Universitas Muhammadiyah Sumatera Utara
2020
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| Acceso en línea: | https://doaj.org/article/c61a71f9aeb24eaa9ee9149ca8ebbf0c |
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