Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment

The mud crab <i>(Scylla serrata)</i> is an economically important species found in the mangroves and estuaries of tropical countries and is a popular seafood product in the coastal areas of Southeast Asian markets. The aim of this study is to identify factors affecting consumer preferenc...

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Autores principales:	Zubayer Sayeed, Hiroaki Sugino, Yutaro Sakai, Nobuyuki Yagi
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	consumer preference mud crab willingness to pay (WTP) country of origin Southeast Asia Singapore market Chemical technology TP1-1185
Acceso en línea:	https://doaj.org/article/c6484fecc771445aa9a1df69e4bfc506
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spelling	oai:doaj.org-article:c6484fecc771445aa9a1df69e4bfc5062021-11-25T17:36:46ZConsumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment10.3390/foods101128732304-8158https://doaj.org/article/c6484fecc771445aa9a1df69e4bfc5062021-11-01T00:00:00Zhttps://www.mdpi.com/2304-8158/10/11/2873https://doaj.org/toc/2304-8158The mud crab <i>(Scylla serrata)</i> is an economically important species found in the mangroves and estuaries of tropical countries and is a popular seafood product in the coastal areas of Southeast Asian markets. The aim of this study is to identify factors affecting consumer preference of mud crabs, and to understand consumers’ willingness to pay (WTP) for these factors in a Singapore market where imported mud crabs from other Asian countries are sold. The results showed that the country of origin matters to participants, affecting purchasing decisions, and consumers were willing to pay approximately 16.48 SGD (11.49 USD, the average price of four shops: 35.55 USD/kg for one mud crab) more if the mud crabs were from Sri Lanka if compared with Indonesian or Cambodian mud crabs. Moreover, consumers were willing to pay 25.08 SGD (17.48 USD) more if the mud crabs were alive and 13.40 SGD (9.34 USD) less if the mud crabs were frozen compared with fresh, but not alive, mud crabs. Furthermore, consumers’ preference in mud crab was associated with the consumers’ religion. Some groups of consumers preferred female mud crabs with eggs over male mud crabs, while other groups preferred male crabs. The results identified diverse consumer preference of mud crabs and, therefore, could provide new insights that are useful for sustainable consumption of mud crabs in the region.Zubayer SayeedHiroaki SuginoYutaro SakaiNobuyuki YagiMDPI AGarticleconsumer preferencemud crabwillingness to pay (WTP)country of originSoutheast AsiaSingapore marketChemical technologyTP1-1185ENFoods, Vol 10, Iss 2873, p 2873 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer preference mud crab willingness to pay (WTP) country of origin Southeast Asia Singapore market Chemical technology TP1-1185
spellingShingle	consumer preference mud crab willingness to pay (WTP) country of origin Southeast Asia Singapore market Chemical technology TP1-1185 Zubayer Sayeed Hiroaki Sugino Yutaro Sakai Nobuyuki Yagi Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment
description	The mud crab <i>(Scylla serrata)</i> is an economically important species found in the mangroves and estuaries of tropical countries and is a popular seafood product in the coastal areas of Southeast Asian markets. The aim of this study is to identify factors affecting consumer preference of mud crabs, and to understand consumers’ willingness to pay (WTP) for these factors in a Singapore market where imported mud crabs from other Asian countries are sold. The results showed that the country of origin matters to participants, affecting purchasing decisions, and consumers were willing to pay approximately 16.48 SGD (11.49 USD, the average price of four shops: 35.55 USD/kg for one mud crab) more if the mud crabs were from Sri Lanka if compared with Indonesian or Cambodian mud crabs. Moreover, consumers were willing to pay 25.08 SGD (17.48 USD) more if the mud crabs were alive and 13.40 SGD (9.34 USD) less if the mud crabs were frozen compared with fresh, but not alive, mud crabs. Furthermore, consumers’ preference in mud crab was associated with the consumers’ religion. Some groups of consumers preferred female mud crabs with eggs over male mud crabs, while other groups preferred male crabs. The results identified diverse consumer preference of mud crabs and, therefore, could provide new insights that are useful for sustainable consumption of mud crabs in the region.
format	article
author	Zubayer Sayeed Hiroaki Sugino Yutaro Sakai Nobuyuki Yagi
author_facet	Zubayer Sayeed Hiroaki Sugino Yutaro Sakai Nobuyuki Yagi
author_sort	Zubayer Sayeed
title	Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment
title_short	Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment
title_full	Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment
title_fullStr	Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment
title_full_unstemmed	Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment
title_sort	consumer preferences and willingness to pay for mud crabs in southeast asian countries: a discrete choice experiment
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/c6484fecc771445aa9a1df69e4bfc506
work_keys_str_mv	AT zubayersayeed consumerpreferencesandwillingnesstopayformudcrabsinsoutheastasiancountriesadiscretechoiceexperiment AT hiroakisugino consumerpreferencesandwillingnesstopayformudcrabsinsoutheastasiancountriesadiscretechoiceexperiment AT yutarosakai consumerpreferencesandwillingnesstopayformudcrabsinsoutheastasiancountriesadiscretechoiceexperiment AT nobuyukiyagi consumerpreferencesandwillingnesstopayformudcrabsinsoutheastasiancountriesadiscretechoiceexperiment
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Consumer Preferences and Willingness to Pay for Mud Crabs in Southeast Asian Countries: A Discrete Choice Experiment

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