What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
On March 16, 2020, the majority of the Santa Clara University community moved to remote work due to the COVID-19 pandemic. All in-person work and activity were suspended and moved to an online format. During this time, open positions were frozen, budgets were cut, and the future seemed to change...
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| Autores principales: | , , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Marketing Libraries Journal
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/c67f4fc2f88e4d5f88a724b687964344 |
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| Sumario: | On March 16, 2020, the majority of the Santa Clara University community
moved to remote work due to the COVID-19 pandemic. All in-person work and activity
were suspended and moved to an online format. During this time, open positions were
frozen, budgets were cut, and the future seemed to change every other day. Marked
with uncertainty, the University Library’s Marketing and Events Committee embarked
on a journey to transition its annual in-person Welcome Fest to an online event. This
article describes the Marketing and Events Committee’s marketing campaign,
implementation, and outcomes of the University Library’s first Virtual Welcome Fest. Future considerations include strategic collaboration with instructional librarians,
feedback as an option for participants, and a hybrid format for orientation. |
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