What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual

On March 16, 2020, the majority of the Santa Clara University community moved to remote work due to the COVID-19 pandemic. All in-person work and activity were suspended and moved to an online format. During this time, open positions were frozen, budgets were cut, and the future seemed to change...

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Autores principales:	Yang, Anna, McDowell, Kelci Baughman, Jamaleddine, Sandra, Louthen, Erin, Rodriguez, Judith, Welter, Christine
Formato:	article
Lenguaje:	EN
Publicado:	Marketing Libraries Journal 2021
Materias:	library orientation marketing outreach social media virtual event Bibliography. Library science. Information resources Z
Acceso en línea:	https://doaj.org/article/c67f4fc2f88e4d5f88a724b687964344
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spelling	oai:doaj.org-article:c67f4fc2f88e4d5f88a724b6879643442021-11-11T14:27:29ZWhat We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual2475-8116https://doaj.org/article/c67f4fc2f88e4d5f88a724b6879643442021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/09_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116On March 16, 2020, the majority of the Santa Clara University community moved to remote work due to the COVID-19 pandemic. All in-person work and activity were suspended and moved to an online format. During this time, open positions were frozen, budgets were cut, and the future seemed to change every other day. Marked with uncertainty, the University Library’s Marketing and Events Committee embarked on a journey to transition its annual in-person Welcome Fest to an online event. This article describes the Marketing and Events Committee’s marketing campaign, implementation, and outcomes of the University Library’s first Virtual Welcome Fest. Future considerations include strategic collaboration with instructional librarians, feedback as an option for participants, and a hybrid format for orientation.Yang, AnnaMcDowell, Kelci Baughman Jamaleddine, Sandra Louthen, Erin Rodriguez, Judith Welter, Christine Marketing Libraries Journalarticlelibrary orientationmarketingoutreachsocial mediavirtual eventBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 140-159 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	library orientation marketing outreach social media virtual event Bibliography. Library science. Information resources Z
spellingShingle	library orientation marketing outreach social media virtual event Bibliography. Library science. Information resources Z Yang, Anna McDowell, Kelci Baughman Jamaleddine, Sandra Louthen, Erin Rodriguez, Judith Welter, Christine What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
description	On March 16, 2020, the majority of the Santa Clara University community moved to remote work due to the COVID-19 pandemic. All in-person work and activity were suspended and moved to an online format. During this time, open positions were frozen, budgets were cut, and the future seemed to change every other day. Marked with uncertainty, the University Library’s Marketing and Events Committee embarked on a journey to transition its annual in-person Welcome Fest to an online event. This article describes the Marketing and Events Committee’s marketing campaign, implementation, and outcomes of the University Library’s first Virtual Welcome Fest. Future considerations include strategic collaboration with instructional librarians, feedback as an option for participants, and a hybrid format for orientation.
format	article
author	Yang, Anna McDowell, Kelci Baughman Jamaleddine, Sandra Louthen, Erin Rodriguez, Judith Welter, Christine
author_facet	Yang, Anna McDowell, Kelci Baughman Jamaleddine, Sandra Louthen, Erin Rodriguez, Judith Welter, Christine
author_sort	Yang, Anna
title	What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_short	What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_full	What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_fullStr	What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_full_unstemmed	What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_sort	what we did during the pandemic: transforming our student welcome fest to virtual
publisher	Marketing Libraries Journal
publishDate	2021
url	https://doaj.org/article/c67f4fc2f88e4d5f88a724b687964344
work_keys_str_mv	AT yanganna whatwedidduringthepandemictransformingourstudentwelcomefesttovirtual AT mcdowellkelcibaughman whatwedidduringthepandemictransformingourstudentwelcomefesttovirtual AT jamaleddinesandra whatwedidduringthepandemictransformingourstudentwelcomefesttovirtual AT louthenerin whatwedidduringthepandemictransformingourstudentwelcomefesttovirtual AT rodriguezjudith whatwedidduringthepandemictransformingourstudentwelcomefesttovirtual AT welterchristine whatwedidduringthepandemictransformingourstudentwelcomefesttovirtual
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What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual

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