EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS

Movies come to the forefront as not only art but also an entertainment sector. The marketing step of this sector goes through rather various processes. The commercial steps to which a production is subjected during the periods of pre-production, post-production and reaching to the audience should be...

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Autores principales:	Bülent POLAT, Tamer KAVURAN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	poster emrah yücel semiotics kill bill Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/c696e9118f3e4893bb067dfcc8eb3ad2
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spelling	oai:doaj.org-article:c696e9118f3e4893bb067dfcc8eb3ad22021-11-24T09:20:40ZEVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS2148-416310.9761/JASSS7661https://doaj.org/article/c696e9118f3e4893bb067dfcc8eb3ad22019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=186958790_6-%C3%96%C4%9Fretmen%20B%C3%BClent%20Polat.pdf&key=28808https://doaj.org/toc/2148-4163Movies come to the forefront as not only art but also an entertainment sector. The marketing step of this sector goes through rather various processes. The commercial steps to which a production is subjected during the periods of pre-production, post-production and reaching to the audience should be investigated one by one. If a production is aimed to reach large masses, elements of advertisement cannot be disregarded. With a sound marketing strategy, the production displays an expansion not only in a certain region but also in a large area, which is a significant element of the profit mechanism. Additionally, certain strategies are devised in the advertisement department for the marketing of the production. On digital platforms, elements, such as posters and brochures, created for publishing in visually printed publications are vital steps aimed at attracting the audience. The place of posters in especially Hollywood movie sector is indisputable. Posters both market the production itself and have a characteristic to spread the production to large masses. Considering the movie history of Hollywood, the significance of posters cannot be confined to merely the aesthetic position in the visual perception. The commercial significance of the posters is a profit-oriented investment for the concerned production companies. In this commercial platform, the works of Emrah Yücel, who is one of the most important figures in poster design, are of utmost significance. In today’s world where poster art creates a perceptual selectivity, Emrah Yücel’s distinctive designs are worth evaluating semiologically. In this study, movie posters of Five Minarets in New York and Kill Bill, which were designed by Emrah Yücel, were evaluated in terms of semiotics and the perception they created on the society along with their awareness in terms of art and commerce were discussed.Bülent POLATTamer KAVURANFırat Universityarticleposteremrah yücelsemioticskill billSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 69, Pp 65-73 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	poster emrah yücel semiotics kill bill Social Sciences H Social sciences (General) H1-99
spellingShingle	poster emrah yücel semiotics kill bill Social Sciences H Social sciences (General) H1-99 Bülent POLAT Tamer KAVURAN EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS
description	Movies come to the forefront as not only art but also an entertainment sector. The marketing step of this sector goes through rather various processes. The commercial steps to which a production is subjected during the periods of pre-production, post-production and reaching to the audience should be investigated one by one. If a production is aimed to reach large masses, elements of advertisement cannot be disregarded. With a sound marketing strategy, the production displays an expansion not only in a certain region but also in a large area, which is a significant element of the profit mechanism. Additionally, certain strategies are devised in the advertisement department for the marketing of the production. On digital platforms, elements, such as posters and brochures, created for publishing in visually printed publications are vital steps aimed at attracting the audience. The place of posters in especially Hollywood movie sector is indisputable. Posters both market the production itself and have a characteristic to spread the production to large masses. Considering the movie history of Hollywood, the significance of posters cannot be confined to merely the aesthetic position in the visual perception. The commercial significance of the posters is a profit-oriented investment for the concerned production companies. In this commercial platform, the works of Emrah Yücel, who is one of the most important figures in poster design, are of utmost significance. In today’s world where poster art creates a perceptual selectivity, Emrah Yücel’s distinctive designs are worth evaluating semiologically. In this study, movie posters of Five Minarets in New York and Kill Bill, which were designed by Emrah Yücel, were evaluated in terms of semiotics and the perception they created on the society along with their awareness in terms of art and commerce were discussed.
format	article
author	Bülent POLAT Tamer KAVURAN
author_facet	Bülent POLAT Tamer KAVURAN
author_sort	Bülent POLAT
title	EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS
title_short	EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS
title_full	EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS
title_fullStr	EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS
title_full_unstemmed	EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS
title_sort	evaluation of emrah yucel’s five minarets in new york and kill bill movie posters in terms of semiotics
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/c696e9118f3e4893bb067dfcc8eb3ad2
work_keys_str_mv	AT bulentpolat evaluationofemrahyucelsfiveminaretsinnewyorkandkillbillmoviepostersintermsofsemiotics AT tamerkavuran evaluationofemrahyucelsfiveminaretsinnewyorkandkillbillmoviepostersintermsofsemiotics
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EVALUATION OF EMRAH YUCEL’S FIVE MINARETS IN NEW YORK AND KILL BILL MOVIE POSTERS IN TERMS OF SEMIOTICS

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