The effect of innovation and consumer related factors on consumer resistance to innovation

Implementations of technological innovations have been playing key roles for firms to grow and survive in the long run particularly in a dynamic and complex market and unstable economic conditions. The success of any innovation in the market which highly depends on consumers could be one of the pote...

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Autores principales:	Mazhar Abbas, Muhammad Shahid Nawaz, Jamil Ahmad, Muhammad Ashraf
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	resistance to innovation risk social influence price emotion (negative) relative advantage Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/c6b66e0f108a40dd92d7c48b41fee159
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spelling	oai:doaj.org-article:c6b66e0f108a40dd92d7c48b41fee1592021-12-02T14:35:46ZThe effect of innovation and consumer related factors on consumer resistance to innovation2331-197510.1080/23311975.2017.1312058https://doaj.org/article/c6b66e0f108a40dd92d7c48b41fee1592017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1312058https://doaj.org/toc/2331-1975Implementations of technological innovations have been playing key roles for firms to grow and survive in the long run particularly in a dynamic and complex market and unstable economic conditions. The success of any innovation in the market which highly depends on consumers could be one of the potential factors behind the failure of the innovation. Research on innovation resistance is still in infancy and effort to describe the resistance as well as understanding the consumers’ resistance to innovation still requires in-depth investigations including the context of resistance to innovation. As a response to this problem, this study examines the consumers’ resistance to innovation through measuring the resistance to smartphones. This study is grounded by the resistance to innovation and appraisal theories. In the research framework, this study includes consumers’ characteristics (motivation, self-efficacy, emotion (negative), and attitude toward existing product) and innovation characteristics (relative advantage, perceived risk, complexity, social influence, and price). A cross sectional, survey data were gathered from 307 university students of four public universities in Pakistan via self-administered survey questionnaires. They were statistically tested using PLS (SEM) path modeling. The results demonstrate the concept of consumers’ resistance to innovation in the context of Pakistan.Mazhar AbbasMuhammad Shahid NawazJamil AhmadMuhammad AshrafTaylor & Francis Grouparticleresistance to innovationrisksocial influencepriceemotion (negative)relative advantageBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	resistance to innovation risk social influence price emotion (negative) relative advantage Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	resistance to innovation risk social influence price emotion (negative) relative advantage Business HF5001-6182 Management. Industrial management HD28-70 Mazhar Abbas Muhammad Shahid Nawaz Jamil Ahmad Muhammad Ashraf The effect of innovation and consumer related factors on consumer resistance to innovation
description	Implementations of technological innovations have been playing key roles for firms to grow and survive in the long run particularly in a dynamic and complex market and unstable economic conditions. The success of any innovation in the market which highly depends on consumers could be one of the potential factors behind the failure of the innovation. Research on innovation resistance is still in infancy and effort to describe the resistance as well as understanding the consumers’ resistance to innovation still requires in-depth investigations including the context of resistance to innovation. As a response to this problem, this study examines the consumers’ resistance to innovation through measuring the resistance to smartphones. This study is grounded by the resistance to innovation and appraisal theories. In the research framework, this study includes consumers’ characteristics (motivation, self-efficacy, emotion (negative), and attitude toward existing product) and innovation characteristics (relative advantage, perceived risk, complexity, social influence, and price). A cross sectional, survey data were gathered from 307 university students of four public universities in Pakistan via self-administered survey questionnaires. They were statistically tested using PLS (SEM) path modeling. The results demonstrate the concept of consumers’ resistance to innovation in the context of Pakistan.
format	article
author	Mazhar Abbas Muhammad Shahid Nawaz Jamil Ahmad Muhammad Ashraf
author_facet	Mazhar Abbas Muhammad Shahid Nawaz Jamil Ahmad Muhammad Ashraf
author_sort	Mazhar Abbas
title	The effect of innovation and consumer related factors on consumer resistance to innovation
title_short	The effect of innovation and consumer related factors on consumer resistance to innovation
title_full	The effect of innovation and consumer related factors on consumer resistance to innovation
title_fullStr	The effect of innovation and consumer related factors on consumer resistance to innovation
title_full_unstemmed	The effect of innovation and consumer related factors on consumer resistance to innovation
title_sort	effect of innovation and consumer related factors on consumer resistance to innovation
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/c6b66e0f108a40dd92d7c48b41fee159
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The effect of innovation and consumer related factors on consumer resistance to innovation

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