It Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb

<span class="abs_content">In what ways do everyday life and private spaces become productive elements for platform organizations? Referring to a research on Airbnb (a platform-based company and current leader at the global level in the online hospitality industry) recently conducted...

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Autores principales: Attila Bruni, Fabio Maria Esposito
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Lenguaje:EN
Publicado: Coordinamento SIBA 2019
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Acceso en línea:https://doaj.org/article/c7467c48c9694eeda9bca6c0cc6efc52
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spelling oai:doaj.org-article:c7467c48c9694eeda9bca6c0cc6efc522021-11-21T15:11:41ZIt Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb1972-76232035-660910.1285/i20356609v12i3p665https://doaj.org/article/c7467c48c9694eeda9bca6c0cc6efc522019-11-01T00:00:00Zhttp://siba-ese.unisalento.it/index.php/paco/article/view/21273https://doaj.org/toc/1972-7623https://doaj.org/toc/2035-6609<span class="abs_content">In what ways do everyday life and private spaces become productive elements for platform organizations? Referring to a research on Airbnb (a platform-based company and current leader at the global level in the online hospitality industry) recently conducted in a touristic north-eastern Italian province, this paper critically explores to what degree and how Airbnb pervades, changes and controls the Hosts' domestic space and spare time. To do so, first we will concentrate on the elements that regulate the relationship between the user and the platform and on some of the processes and mechanisms implied by the platform architecture. Then, by describing the everyday practices of "house-management" enacted by the Hosts, we will highlight the invisible work involved in 'performing the platform'. From this point of view, it is worth noticing how, although Airbnb does not aim to create a parallel labour market, it produces 'platform workers' anyway, in that it implies the active engagement of its users in concrete activities. Airbnb is thus a perfect case to look at the ways in which platform organizations engage users in forms of production previously unknown, turning private goods and time into productive elements.</span><br />Attila BruniFabio Maria EspositoCoordinamento SIBAarticleairbnbplatform organizationsplatform workinvisible workuser productionPolitical science (General)JA1-92ENPartecipazione e Conflitto, Vol 12, Iss 3, Pp 665-690 (2019)
institution DOAJ
collection DOAJ
language EN
topic airbnb
platform organizations
platform work
invisible work
user production
Political science (General)
JA1-92
spellingShingle airbnb
platform organizations
platform work
invisible work
user production
Political science (General)
JA1-92
Attila Bruni
Fabio Maria Esposito
It Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb
description <span class="abs_content">In what ways do everyday life and private spaces become productive elements for platform organizations? Referring to a research on Airbnb (a platform-based company and current leader at the global level in the online hospitality industry) recently conducted in a touristic north-eastern Italian province, this paper critically explores to what degree and how Airbnb pervades, changes and controls the Hosts' domestic space and spare time. To do so, first we will concentrate on the elements that regulate the relationship between the user and the platform and on some of the processes and mechanisms implied by the platform architecture. Then, by describing the everyday practices of "house-management" enacted by the Hosts, we will highlight the invisible work involved in 'performing the platform'. From this point of view, it is worth noticing how, although Airbnb does not aim to create a parallel labour market, it produces 'platform workers' anyway, in that it implies the active engagement of its users in concrete activities. Airbnb is thus a perfect case to look at the ways in which platform organizations engage users in forms of production previously unknown, turning private goods and time into productive elements.</span><br />
format article
author Attila Bruni
Fabio Maria Esposito
author_facet Attila Bruni
Fabio Maria Esposito
author_sort Attila Bruni
title It Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb
title_short It Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb
title_full It Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb
title_fullStr It Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb
title_full_unstemmed It Obliges You to Do Things You Normally Wouldn't: Organizing and Consuming Private Life in the Age of Airbnb
title_sort it obliges you to do things you normally wouldn't: organizing and consuming private life in the age of airbnb
publisher Coordinamento SIBA
publishDate 2019
url https://doaj.org/article/c7467c48c9694eeda9bca6c0cc6efc52
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