Impact of Private TV Channels and its Commodification of Religious Programs

Purpose: This paper examined some societies; religion itself is a complex subject, and then creating its content in the media is no less of a challenge. Especially in a society like Pakistan, where people are more sensitive in the name of religion and what is being said on TV soon spreads like wild...

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Autores principales:	Faisal Jahan, Ghulam Shabir
Formato:	article
Lenguaje:	EN
Publicado:	CSRC Publishing 2021
Materias:	Commodification Religious Programs TV Channels Moxed method Survey Business HF5001-6182
Acceso en línea:	https://doaj.org/article/c74f50639f5a4441896a7f3aa20b112f
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spelling	oai:doaj.org-article:c74f50639f5a4441896a7f3aa20b112f2021-11-19T02:50:11ZImpact of Private TV Channels and its Commodification of Religious Programs10.26710/jbsee.v7i3.19082519-089X2519-0326https://doaj.org/article/c74f50639f5a4441896a7f3aa20b112f2021-09-01T00:00:00Zhttps://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1908https://doaj.org/toc/2519-089Xhttps://doaj.org/toc/2519-0326 Purpose: This paper examined some societies; religion itself is a complex subject, and then creating its content in the media is no less of a challenge. Especially in a society like Pakistan, where people are more sensitive in the name of religion and what is being said on TV soon spreads like wildfire on social media. The study looked at the extent to which Pakistani TV channels believe in commercialism and how far they can go for this purpose. To what extent has the aspect of commodification been embedded in Pakistani TV channels? One of the purposes of this research is to obtain and rate advertisements for the content produced and presented for TV. The questions are severe, and two different approaches have been adopted in the research method to find the answers. Design/Methodology/Approach: This study deals with the religious media contents and its public. This method is most commonly used in clinical research, schools, social organizations, or the research in which the domain is fixed. The systematic random sampling technique is applied in the selection of contents. This study reveals the religious commercialization and commodification done by Pakistani television channels. Due to the specification of the nature of TV contents, relevance is the most obvious factor. Findings: The finding shows that the majority opinion, the religious qualifications of the anchors of religious programs or their grasp on religious subjects are not much appreciated? In addition, the analysis of the material revealed that commercial advertisements run during religious shows on Pakistani TV channels. Still, at the same time, segments are also produced on a commercial basis.. Implications/Originality/Value: Religious content can be studied from further angles with regard to innovation and change for commercial purposes. These include the use of music, the movements of anchors in religious shows, the dissent of religious scholars, the use of glamor in religious programs, and the sale of life in the name of religion. Faisal JahanGhulam ShabirCSRC PublishingarticleCommodificationReligious ProgramsTV ChannelsMoxed methodSurveyBusinessHF5001-6182ENJournal of Business and Social Review in Emerging Economies, Vol 7, Iss 3 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Commodification Religious Programs TV Channels Moxed method Survey Business HF5001-6182
spellingShingle	Commodification Religious Programs TV Channels Moxed method Survey Business HF5001-6182 Faisal Jahan Ghulam Shabir Impact of Private TV Channels and its Commodification of Religious Programs
description	Purpose: This paper examined some societies; religion itself is a complex subject, and then creating its content in the media is no less of a challenge. Especially in a society like Pakistan, where people are more sensitive in the name of religion and what is being said on TV soon spreads like wildfire on social media. The study looked at the extent to which Pakistani TV channels believe in commercialism and how far they can go for this purpose. To what extent has the aspect of commodification been embedded in Pakistani TV channels? One of the purposes of this research is to obtain and rate advertisements for the content produced and presented for TV. The questions are severe, and two different approaches have been adopted in the research method to find the answers. Design/Methodology/Approach: This study deals with the religious media contents and its public. This method is most commonly used in clinical research, schools, social organizations, or the research in which the domain is fixed. The systematic random sampling technique is applied in the selection of contents. This study reveals the religious commercialization and commodification done by Pakistani television channels. Due to the specification of the nature of TV contents, relevance is the most obvious factor. Findings: The finding shows that the majority opinion, the religious qualifications of the anchors of religious programs or their grasp on religious subjects are not much appreciated? In addition, the analysis of the material revealed that commercial advertisements run during religious shows on Pakistani TV channels. Still, at the same time, segments are also produced on a commercial basis.. Implications/Originality/Value: Religious content can be studied from further angles with regard to innovation and change for commercial purposes. These include the use of music, the movements of anchors in religious shows, the dissent of religious scholars, the use of glamor in religious programs, and the sale of life in the name of religion.
format	article
author	Faisal Jahan Ghulam Shabir
author_facet	Faisal Jahan Ghulam Shabir
author_sort	Faisal Jahan
title	Impact of Private TV Channels and its Commodification of Religious Programs
title_short	Impact of Private TV Channels and its Commodification of Religious Programs
title_full	Impact of Private TV Channels and its Commodification of Religious Programs
title_fullStr	Impact of Private TV Channels and its Commodification of Religious Programs
title_full_unstemmed	Impact of Private TV Channels and its Commodification of Religious Programs
title_sort	impact of private tv channels and its commodification of religious programs
publisher	CSRC Publishing
publishDate	2021
url	https://doaj.org/article/c74f50639f5a4441896a7f3aa20b112f
work_keys_str_mv	AT faisaljahan impactofprivatetvchannelsanditscommodificationofreligiousprograms AT ghulamshabir impactofprivatetvchannelsanditscommodificationofreligiousprograms
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Impact of Private TV Channels and its Commodification of Religious Programs

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