Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment

Abstract We conduct a stated‐preference choice experiment to reveal motorists' driving‐related behavioral responses to different types of signs indicating that the road is flooded and travel costs associated with avoidance of the flooded road. We use three flood‐indicating visualization treatme...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Ahsanuzzaman, Kent D. Messer
Formato:	article
Lenguaje:	EN
Publicado:	Wiley 2021
Materias:	data visualization driving behavior flooding River protective works. Regulation. Flood control TC530-537 Disasters and engineering TA495
Acceso en línea:	https://doaj.org/article/c776877a3a814eaf95708a65f1f19b44
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:c776877a3a814eaf95708a65f1f19b44
record_format	dspace
spelling	oai:doaj.org-article:c776877a3a814eaf95708a65f1f19b442021-11-11T05:32:09ZMotorists' willingness to drive through flooded roads: Evidence from a stated preference experiment1753-318X10.1111/jfr3.12753https://doaj.org/article/c776877a3a814eaf95708a65f1f19b442021-12-01T00:00:00Zhttps://doi.org/10.1111/jfr3.12753https://doaj.org/toc/1753-318XAbstract We conduct a stated‐preference choice experiment to reveal motorists' driving‐related behavioral responses to different types of signs indicating that the road is flooded and travel costs associated with avoidance of the flooded road. We use three flood‐indicating visualization treatments and control group to identify the effects of particular road signs and identify associations between drivers' behavior and their demographic characteristics and the cost (time) of taking an alternate route. Using responses from 714 adult participants from the coastal area of the Mid‐Atlantic of the United States, we estimate willingness to drive additional minutes to avoid flooded roads using a random utility framework. Our results suggest that individuals are more likely to avoid flooded roads when shown flood‐indicating road signs that do not indicate the exact depth of the water and signs that indicate that the water is relatively deep (more than 12 in.). We further find that individuals tend to persist in their initial choices. They often make risky choices when high risk‐indicating information is presented at the beginning of the decision‐making process. The results of this study can help inform the sign design choices of transportation managers to help ensure driver safety in flood conditions.AhsanuzzamanKent D. MesserWileyarticledata visualizationdriving behaviorfloodingRiver protective works. Regulation. Flood controlTC530-537Disasters and engineeringTA495ENJournal of Flood Risk Management, Vol 14, Iss 4, Pp n/a-n/a (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	data visualization driving behavior flooding River protective works. Regulation. Flood control TC530-537 Disasters and engineering TA495
spellingShingle	data visualization driving behavior flooding River protective works. Regulation. Flood control TC530-537 Disasters and engineering TA495 Ahsanuzzaman Kent D. Messer Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment
description	Abstract We conduct a stated‐preference choice experiment to reveal motorists' driving‐related behavioral responses to different types of signs indicating that the road is flooded and travel costs associated with avoidance of the flooded road. We use three flood‐indicating visualization treatments and control group to identify the effects of particular road signs and identify associations between drivers' behavior and their demographic characteristics and the cost (time) of taking an alternate route. Using responses from 714 adult participants from the coastal area of the Mid‐Atlantic of the United States, we estimate willingness to drive additional minutes to avoid flooded roads using a random utility framework. Our results suggest that individuals are more likely to avoid flooded roads when shown flood‐indicating road signs that do not indicate the exact depth of the water and signs that indicate that the water is relatively deep (more than 12 in.). We further find that individuals tend to persist in their initial choices. They often make risky choices when high risk‐indicating information is presented at the beginning of the decision‐making process. The results of this study can help inform the sign design choices of transportation managers to help ensure driver safety in flood conditions.
format	article
author	Ahsanuzzaman Kent D. Messer
author_facet	Ahsanuzzaman Kent D. Messer
author_sort	Ahsanuzzaman
title	Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment
title_short	Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment
title_full	Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment
title_fullStr	Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment
title_full_unstemmed	Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment
title_sort	motorists' willingness to drive through flooded roads: evidence from a stated preference experiment
publisher	Wiley
publishDate	2021
url	https://doaj.org/article/c776877a3a814eaf95708a65f1f19b44
work_keys_str_mv	AT ahsanuzzaman motoristswillingnesstodrivethroughfloodedroadsevidencefromastatedpreferenceexperiment AT kentdmesser motoristswillingnesstodrivethroughfloodedroadsevidencefromastatedpreferenceexperiment
_version_	1718439537039900672

Motorists' willingness to drive through flooded roads: Evidence from a stated preference experiment

Ejemplares similares