LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)

This paper illustrates some of the ways in which producers and traders of traditional Romanian products in the agri-food sector manage to promote their products on the international market using digital media. They used to be present at international trade fairs and exhibitions or in the traditional...

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Autor principal:	Andra-Teodora Porumb
Formato:	article
Lenguaje:	DE EN FR IT
Publicado:	University of Oradea 2021
Materias:	brand, discourse analysis, PGI, quality, local products, reputation, subjectivity, tradition, website. Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/c7fdde8c4361432e917da20d949b3935
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spelling	oai:doaj.org-article:c7fdde8c4361432e917da20d949b39352021-11-09T19:46:15ZLA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)1222-569X1582-5450https://doaj.org/article/c7fdde8c4361432e917da20d949b39352021-07-01T00:00:00Zhttp://anale.steconomiceuoradea.ro/volume/2021/n1/036.pdfhttps://doaj.org/toc/1222-569Xhttps://doaj.org/toc/1582-5450This paper illustrates some of the ways in which producers and traders of traditional Romanian products in the agri-food sector manage to promote their products on the international market using digital media. They used to be present at international trade fairs and exhibitions or in the traditional media. In recent years and especially during the Covid pandemic19, promotion has moved online, on enterprise websites, on social networks and on eCommerce platforms. Using the concepts of discourse analysis, we will show that the discourse promoting regional specialties contains references to tradition - as a guarantee of authenticity, originality, and value of the product, to health - being genuine products made with natural ingredients, in small factories or even in peasant households, with respect for quality and manufacturing stages - the most well-known Romanian products already having the status of a brand with a protected geographical indication. It is a discourse about exceptional products. Based on recipes that are about 200 years old, perfecting the manufacturing processes and raising the tradition to the rank of art, the producers manage to offer specialties that give any meal refinement, and even luxury. Foreign tourists taste these products for the first time during the holidays spent in the agrotourism pensions in Romania, and then they look for them in the Romanian stores in their countries or on the eCommerce sites.Andra-Teodora PorumbUniversity of Oradeaarticlebrand, discourse analysis, PGI, quality, local products, reputation, subjectivity, tradition, website.BusinessHF5001-6182FinanceHG1-9999DEENFRITAnnals of the University of Oradea: Economic Science, Vol 30, Iss 1, Pp 324-335 (2021)
institution	DOAJ
collection	DOAJ
language	DE EN FR IT
topic	brand, discourse analysis, PGI, quality, local products, reputation, subjectivity, tradition, website. Business HF5001-6182 Finance HG1-9999
spellingShingle	brand, discourse analysis, PGI, quality, local products, reputation, subjectivity, tradition, website. Business HF5001-6182 Finance HG1-9999 Andra-Teodora Porumb LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)
description	This paper illustrates some of the ways in which producers and traders of traditional Romanian products in the agri-food sector manage to promote their products on the international market using digital media. They used to be present at international trade fairs and exhibitions or in the traditional media. In recent years and especially during the Covid pandemic19, promotion has moved online, on enterprise websites, on social networks and on eCommerce platforms. Using the concepts of discourse analysis, we will show that the discourse promoting regional specialties contains references to tradition - as a guarantee of authenticity, originality, and value of the product, to health - being genuine products made with natural ingredients, in small factories or even in peasant households, with respect for quality and manufacturing stages - the most well-known Romanian products already having the status of a brand with a protected geographical indication. It is a discourse about exceptional products. Based on recipes that are about 200 years old, perfecting the manufacturing processes and raising the tradition to the rank of art, the producers manage to offer specialties that give any meal refinement, and even luxury. Foreign tourists taste these products for the first time during the holidays spent in the agrotourism pensions in Romania, and then they look for them in the Romanian stores in their countries or on the eCommerce sites.
format	article
author	Andra-Teodora Porumb
author_facet	Andra-Teodora Porumb
author_sort	Andra-Teodora Porumb
title	LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)
title_short	LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)
title_full	LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)
title_fullStr	LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)
title_full_unstemmed	LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)
title_sort	la tradition – vecteur important de promotion et gage de qualité. le cas des produits roumains du terroir (tradition - important promotion and quality guarantee vector. the case of traditional romanian products)
publisher	University of Oradea
publishDate	2021
url	https://doaj.org/article/c7fdde8c4361432e917da20d949b3935
work_keys_str_mv	AT andrateodoraporumb latraditionvecteurimportantdepromotionetgagedequalitelecasdesproduitsroumainsduterroirtraditionimportantpromotionandqualityguaranteevectorthecaseoftraditionalromanianproducts
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LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION - IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)

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