THE ISSUES OF ONLINE REPUTATION MANAGEMENT
The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specific...
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Publishing House of the State University of Management
2018
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oai:doaj.org-article:c847420625b343e6b89d96fc84d1da8e2021-12-03T07:43:26ZTHE ISSUES OF ONLINE REPUTATION MANAGEMENT1816-42772686-841510.26425/1816-4277-2018-10-28-31https://doaj.org/article/c847420625b343e6b89d96fc84d1da8e2018-10-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1164https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specificity forces us to rethink the approaches to reputation management. Сurrent specificity has conditioned by the threats concerning spontaneous information spread in the Internet, as well as the need to develop the methods of exploiting new information dissemination channels. Under these circumstances, a new competitive struggle principle has formed: «If you win in the In-ternet, you win in real life». To win, one just needs to possess the necessary technologies and to re-act to information environment changes in time. The article considers the problems of the online reputation management and the given ways of their solution.A. KosovPublishing House of the State University of Managementarticleseosermnosqlonline reputation managementsearch enginesseosermarti cial neural networksnosqlSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 10, Pp 28-31 (2018) |
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DOAJ |
| collection |
DOAJ |
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RU |
| topic |
seo serm nosql online reputation management search engines seo serm arti cial neural networks nosql Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
seo serm nosql online reputation management search engines seo serm arti cial neural networks nosql Sociology (General) HM401-1281 Economics as a science HB71-74 A. Kosov THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| description |
The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specificity forces us to rethink the approaches to reputation management. Сurrent specificity has conditioned by the threats concerning spontaneous information spread in the Internet, as well as the need to develop the methods of exploiting new information dissemination channels. Under these circumstances, a new competitive struggle principle has formed: «If you win in the In-ternet, you win in real life». To win, one just needs to possess the necessary technologies and to re-act to information environment changes in time. The article considers the problems of the online reputation management and the given ways of their solution. |
| format |
article |
| author |
A. Kosov |
| author_facet |
A. Kosov |
| author_sort |
A. Kosov |
| title |
THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_short |
THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_full |
THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_fullStr |
THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_full_unstemmed |
THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_sort |
issues of online reputation management |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2018 |
| url |
https://doaj.org/article/c847420625b343e6b89d96fc84d1da8e |
| work_keys_str_mv |
AT akosov theissuesofonlinereputationmanagement AT akosov issuesofonlinereputationmanagement |
| _version_ |
1718373596750938112 |