THE ISSUES OF ONLINE REPUTATION MANAGEMENT

The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specific...

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Autor principal: A. Kosov
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
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Acceso en línea:https://doaj.org/article/c847420625b343e6b89d96fc84d1da8e
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