Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France

Tourism transforms places. This article aims to study this transformation by exploring the discursive construction of two urban destinations in France: Marseille and Metz. Drawing upon an analysis of documents published by the Tourist Offices of the two cities, the article explores the discursive st...

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Autor principal: Adam Wilson
Formato: article
Lenguaje:FR
Publicado: University of Tel-Aviv 2021
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Acceso en línea:https://doaj.org/article/c8cb8a2d497f420191eb4f3cda098907
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spelling oai:doaj.org-article:c8cb8a2d497f420191eb4f3cda0989072021-12-02T09:54:28ZMarchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France1565-896110.4000/aad.5538https://doaj.org/article/c8cb8a2d497f420191eb4f3cda0989072021-10-01T00:00:00Zhttp://journals.openedition.org/aad/5538https://doaj.org/toc/1565-8961Tourism transforms places. This article aims to study this transformation by exploring the discursive construction of two urban destinations in France: Marseille and Metz. Drawing upon an analysis of documents published by the Tourist Offices of the two cities, the article explores the discursive strategies used in their promotion and positioning as tourist destinations. First, it is shown how these strategies frame the cities as integral parts of two transnational spaces: Marseille in the Mediterranean and Metz in an inherently European cross-border space. Second, a form of “commodification without borders” is highlighted, whereby the two cities exploit their links with their neighbours in a bid to increase their desirability. Finally, it is shown how these discursive strategies contribute to tourist imaginaries, shape the perceptions of the places involved and thus play a role in producing two transnational spaces.Adam WilsonUniversity of Tel-AvivarticleCommodificationdiscours du tourismeFranceimaginaire géographiqueimaginaire touristiqueStyle. Composition. RhetoricP301-301.5FRArgumentation et Analyse du Discours, Vol 27 (2021)
institution DOAJ
collection DOAJ
language FR
topic Commodification
discours du tourisme
France
imaginaire géographique
imaginaire touristique
Style. Composition. Rhetoric
P301-301.5
spellingShingle Commodification
discours du tourisme
France
imaginaire géographique
imaginaire touristique
Style. Composition. Rhetoric
P301-301.5
Adam Wilson
Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
description Tourism transforms places. This article aims to study this transformation by exploring the discursive construction of two urban destinations in France: Marseille and Metz. Drawing upon an analysis of documents published by the Tourist Offices of the two cities, the article explores the discursive strategies used in their promotion and positioning as tourist destinations. First, it is shown how these strategies frame the cities as integral parts of two transnational spaces: Marseille in the Mediterranean and Metz in an inherently European cross-border space. Second, a form of “commodification without borders” is highlighted, whereby the two cities exploit their links with their neighbours in a bid to increase their desirability. Finally, it is shown how these discursive strategies contribute to tourist imaginaries, shape the perceptions of the places involved and thus play a role in producing two transnational spaces.
format article
author Adam Wilson
author_facet Adam Wilson
author_sort Adam Wilson
title Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_short Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_full Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_fullStr Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_full_unstemmed Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_sort marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en france
publisher University of Tel-Aviv
publishDate 2021
url https://doaj.org/article/c8cb8a2d497f420191eb4f3cda098907
work_keys_str_mv AT adamwilson marchandisationsansfrontiereslaconstructiondiscursivedespacestouristiquestransnationauxenfrance
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