Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France

Tourism transforms places. This article aims to study this transformation by exploring the discursive construction of two urban destinations in France: Marseille and Metz. Drawing upon an analysis of documents published by the Tourist Offices of the two cities, the article explores the discursive st...

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Autor principal:	Adam Wilson
Formato:	article
Lenguaje:	FR
Publicado:	University of Tel-Aviv 2021
Materias:	Commodification discours du tourisme France imaginaire géographique imaginaire touristique Style. Composition. Rhetoric P301-301.5
Acceso en línea:	https://doaj.org/article/c8cb8a2d497f420191eb4f3cda098907
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id	oai:doaj.org-article:c8cb8a2d497f420191eb4f3cda098907
record_format	dspace
spelling	oai:doaj.org-article:c8cb8a2d497f420191eb4f3cda0989072021-12-02T09:54:28ZMarchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France1565-896110.4000/aad.5538https://doaj.org/article/c8cb8a2d497f420191eb4f3cda0989072021-10-01T00:00:00Zhttp://journals.openedition.org/aad/5538https://doaj.org/toc/1565-8961Tourism transforms places. This article aims to study this transformation by exploring the discursive construction of two urban destinations in France: Marseille and Metz. Drawing upon an analysis of documents published by the Tourist Offices of the two cities, the article explores the discursive strategies used in their promotion and positioning as tourist destinations. First, it is shown how these strategies frame the cities as integral parts of two transnational spaces: Marseille in the Mediterranean and Metz in an inherently European cross-border space. Second, a form of “commodification without borders” is highlighted, whereby the two cities exploit their links with their neighbours in a bid to increase their desirability. Finally, it is shown how these discursive strategies contribute to tourist imaginaries, shape the perceptions of the places involved and thus play a role in producing two transnational spaces.Adam WilsonUniversity of Tel-AvivarticleCommodificationdiscours du tourismeFranceimaginaire géographiqueimaginaire touristiqueStyle. Composition. RhetoricP301-301.5FRArgumentation et Analyse du Discours, Vol 27 (2021)
institution	DOAJ
collection	DOAJ
language	FR
topic	Commodification discours du tourisme France imaginaire géographique imaginaire touristique Style. Composition. Rhetoric P301-301.5
spellingShingle	Commodification discours du tourisme France imaginaire géographique imaginaire touristique Style. Composition. Rhetoric P301-301.5 Adam Wilson Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
description	Tourism transforms places. This article aims to study this transformation by exploring the discursive construction of two urban destinations in France: Marseille and Metz. Drawing upon an analysis of documents published by the Tourist Offices of the two cities, the article explores the discursive strategies used in their promotion and positioning as tourist destinations. First, it is shown how these strategies frame the cities as integral parts of two transnational spaces: Marseille in the Mediterranean and Metz in an inherently European cross-border space. Second, a form of “commodification without borders” is highlighted, whereby the two cities exploit their links with their neighbours in a bid to increase their desirability. Finally, it is shown how these discursive strategies contribute to tourist imaginaries, shape the perceptions of the places involved and thus play a role in producing two transnational spaces.
format	article
author	Adam Wilson
author_facet	Adam Wilson
author_sort	Adam Wilson
title	Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_short	Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_full	Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_fullStr	Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_full_unstemmed	Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France
title_sort	marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en france
publisher	University of Tel-Aviv
publishDate	2021
url	https://doaj.org/article/c8cb8a2d497f420191eb4f3cda098907
work_keys_str_mv	AT adamwilson marchandisationsansfrontiereslaconstructiondiscursivedespacestouristiquestransnationauxenfrance
_version_	1718397969347117056

Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France

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