Does Influencers Popularity Actually Matter? An Experimental Investigation of the Effect of Influencers on Body Satisfaction and Mood Among Young Chinese Females: The Case of RED (Xiaohongshu)

Many studies have linked idealized body image on social media to negative psychological well-being among young females. However, social media influencers’ imagery has not attracted much research attention in either the Western or the Asian context. This study aimed to experimentally investigate the...

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Autores principales: Xiaoxiao Zhang, Wuchang Zhu, Shaojing Sun, Jingxi Chen
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
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Acceso en línea:https://doaj.org/article/c8d8087d8c0240608d9fe82c00bd3000
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