Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures

A basic assumption of many scientific theories on the topic of decision making is rational behaviour. However, previous authors assume the existence of behavioural biases in freight transport which impede rational decision making. Hardly any research exists on behavioural biases in freight transport...

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Autores principales:	Verena Maria Stockhammer, Sarah Pfoser, Karin Markvica, Jürgen Zajicek, Matthias Prandtstetter
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	freight mode choice sustainable freight transport behavioural bias logistics environmentally friendly transport mode Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/c960afb794dc4c28b1138f1293293c12
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spelling	oai:doaj.org-article:c960afb794dc4c28b1138f1293293c122021-11-11T19:29:32ZBehavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures10.3390/su1321117832071-1050https://doaj.org/article/c960afb794dc4c28b1138f1293293c122021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11783https://doaj.org/toc/2071-1050A basic assumption of many scientific theories on the topic of decision making is rational behaviour. However, previous authors assume the existence of behavioural biases in freight transport which impede rational decision making. Hardly any research exists on behavioural biases in freight transport. To address this gap, we carry out a systematic literature review on the influencing factors of freight mode choice and provide empirical evidence for the occurrence of behavioural biases in the logistics sector. Fifteen logistics service providers and six shippers are involved in interviews and a focus group to understand their mode choice process and derive information on the existence of behavioural biases. Several biases showed to exist in the practical decision-making process. For example, decision makers tend to avoid complex options (principle of least effort), they stick to already tried and tested options (status quo bias, zero-risk bias) and they tend to make decisions based on immediate and easily accessible information (availability bias). These biases distort the demand for sustainable freight transport. We therefore conclude with several motivational, cognitive and technological debiasing strategies to reduce the negative impact of behavioural biases in freight transport.Verena Maria StockhammerSarah PfoserKarin MarkvicaJürgen ZajicekMatthias PrandtstetterMDPI AGarticlefreight mode choicesustainable freight transportbehavioural biaslogisticsenvironmentally friendly transport modeEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11783, p 11783 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	freight mode choice sustainable freight transport behavioural bias logistics environmentally friendly transport mode Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	freight mode choice sustainable freight transport behavioural bias logistics environmentally friendly transport mode Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Verena Maria Stockhammer Sarah Pfoser Karin Markvica Jürgen Zajicek Matthias Prandtstetter Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures
description	A basic assumption of many scientific theories on the topic of decision making is rational behaviour. However, previous authors assume the existence of behavioural biases in freight transport which impede rational decision making. Hardly any research exists on behavioural biases in freight transport. To address this gap, we carry out a systematic literature review on the influencing factors of freight mode choice and provide empirical evidence for the occurrence of behavioural biases in the logistics sector. Fifteen logistics service providers and six shippers are involved in interviews and a focus group to understand their mode choice process and derive information on the existence of behavioural biases. Several biases showed to exist in the practical decision-making process. For example, decision makers tend to avoid complex options (principle of least effort), they stick to already tried and tested options (status quo bias, zero-risk bias) and they tend to make decisions based on immediate and easily accessible information (availability bias). These biases distort the demand for sustainable freight transport. We therefore conclude with several motivational, cognitive and technological debiasing strategies to reduce the negative impact of behavioural biases in freight transport.
format	article
author	Verena Maria Stockhammer Sarah Pfoser Karin Markvica Jürgen Zajicek Matthias Prandtstetter
author_facet	Verena Maria Stockhammer Sarah Pfoser Karin Markvica Jürgen Zajicek Matthias Prandtstetter
author_sort	Verena Maria Stockhammer
title	Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures
title_short	Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures
title_full	Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures
title_fullStr	Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures
title_full_unstemmed	Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures
title_sort	behavioural biases distorting the demand for environmentally friendly freight transport modes: an overview and potential measures
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/c960afb794dc4c28b1138f1293293c12
work_keys_str_mv	AT verenamariastockhammer behaviouralbiasesdistortingthedemandforenvironmentallyfriendlyfreighttransportmodesanoverviewandpotentialmeasures AT sarahpfoser behaviouralbiasesdistortingthedemandforenvironmentallyfriendlyfreighttransportmodesanoverviewandpotentialmeasures AT karinmarkvica behaviouralbiasesdistortingthedemandforenvironmentallyfriendlyfreighttransportmodesanoverviewandpotentialmeasures AT jurgenzajicek behaviouralbiasesdistortingthedemandforenvironmentallyfriendlyfreighttransportmodesanoverviewandpotentialmeasures AT matthiasprandtstetter behaviouralbiasesdistortingthedemandforenvironmentallyfriendlyfreighttransportmodesanoverviewandpotentialmeasures
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Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures

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