GENERATION AND MARKETING COMMUNICATION: GENERATIONS’ ATTITUDES TOWARDS DIGITAL MARKETING ELEMENTS

It is very important that businesses should not be ignored to keep abreast of evolving technology when the contemporary world of communication evolves incredibly and considering the possibilities of using innovations in communication in marketing activities. However, whilst businesses incorporate in...

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Autores principales: Emel SARITAŞ, Süleyman BARUTÇU
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/ca68a48ff2d44b8e8bde2bbac857dfab
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