GENERATION AND MARKETING COMMUNICATION: GENERATIONS’ ATTITUDES TOWARDS DIGITAL MARKETING ELEMENTS
It is very important that businesses should not be ignored to keep abreast of evolving technology when the contemporary world of communication evolves incredibly and considering the possibilities of using innovations in communication in marketing activities. However, whilst businesses incorporate in...
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Main Authors: | Emel SARITAŞ, Süleyman BARUTÇU |
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Format: | article |
Language: | DE EN FR TR |
Published: |
Fırat University
2019
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Subjects: | |
Online Access: | https://doaj.org/article/ca68a48ff2d44b8e8bde2bbac857dfab |
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