An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

Understanding the hierarchy of goals of the consumer is one of the issues that has guided the efforts of researchers in recent years. The objective of this study is to identify a hierarchy of goals that guides the decision of men and women to visit shopping malls. A study was conducted over a qualit...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Silvana Taschek Hastreiter, Renato Zancan Marchetti
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2016
Materias:	hierarchy of consumer’s goals hedonic and utilitarian shopping values gender shopping malls Business HF5001-6182
Acceso en línea:	https://doaj.org/article/cab4397a142d4951998b1ea2420e75f9
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:cab4397a142d4951998b1ea2420e75f9
record_format	dspace
spelling	oai:doaj.org-article:cab4397a142d4951998b1ea2420e75f92021-11-11T15:48:06ZAn Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women1807-734Xhttps://doaj.org/article/cab4397a142d4951998b1ea2420e75f92016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123043477005https://doaj.org/toc/1807-734XUnderstanding the hierarchy of goals of the consumer is one of the issues that has guided the efforts of researchers in recent years. The objective of this study is to identify a hierarchy of goals that guides the decision of men and women to visit shopping malls. A study was conducted over a qualitative and a quantitative stage, using the Association Pattern Technique and log-linear model. In the qualitative research, 14 consumers who reside in Curitiba-PR were interviewed resulting in 42 narratives and 90 reports of visits to the mall. In the quantitative stage, with electronic data collection, we obtained a sample of 703 valid questionnaires from consumers of 66 Brazilian cities. We found that men and women go to shopping malls with different motivations and therefore have different goal structures. Men have a more utilitarian motivation, and visit malls with specific goals for the accomplishment of some task. Women, on the other hand, go to malls with more hedonic motivations. They value the comfort and pleasure that malls provide.Silvana Taschek HastreiterRenato Zancan MarchettiFUCAPE Business Schoolarticlehierarchy of consumer’s goalshedonic and utilitarian shopping valuesgendershopping mallsBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Iss 1, Pp 92-114 (2016)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	hierarchy of consumer’s goals hedonic and utilitarian shopping values gender shopping malls Business HF5001-6182
spellingShingle	hierarchy of consumer’s goals hedonic and utilitarian shopping values gender shopping malls Business HF5001-6182 Silvana Taschek Hastreiter Renato Zancan Marchetti An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
description	Understanding the hierarchy of goals of the consumer is one of the issues that has guided the efforts of researchers in recent years. The objective of this study is to identify a hierarchy of goals that guides the decision of men and women to visit shopping malls. A study was conducted over a qualitative and a quantitative stage, using the Association Pattern Technique and log-linear model. In the qualitative research, 14 consumers who reside in Curitiba-PR were interviewed resulting in 42 narratives and 90 reports of visits to the mall. In the quantitative stage, with electronic data collection, we obtained a sample of 703 valid questionnaires from consumers of 66 Brazilian cities. We found that men and women go to shopping malls with different motivations and therefore have different goal structures. Men have a more utilitarian motivation, and visit malls with specific goals for the accomplishment of some task. Women, on the other hand, go to malls with more hedonic motivations. They value the comfort and pleasure that malls provide.
format	article
author	Silvana Taschek Hastreiter Renato Zancan Marchetti
author_facet	Silvana Taschek Hastreiter Renato Zancan Marchetti
author_sort	Silvana Taschek Hastreiter
title	An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
title_short	An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
title_full	An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
title_fullStr	An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
title_full_unstemmed	An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
title_sort	analysis of the hierarchy of goals that guides the consumer’s decision to attend shopping malls: a contrast between men and women
publisher	FUCAPE Business School
publishDate	2016
url	https://doaj.org/article/cab4397a142d4951998b1ea2420e75f9
work_keys_str_mv	AT silvanataschekhastreiter ananalysisofthehierarchyofgoalsthatguidestheconsumersdecisiontoattendshoppingmallsacontrastbetweenmenandwomen AT renatozancanmarchetti ananalysisofthehierarchyofgoalsthatguidestheconsumersdecisiontoattendshoppingmallsacontrastbetweenmenandwomen AT silvanataschekhastreiter analysisofthehierarchyofgoalsthatguidestheconsumersdecisiontoattendshoppingmallsacontrastbetweenmenandwomen AT renatozancanmarchetti analysisofthehierarchyofgoalsthatguidestheconsumersdecisiontoattendshoppingmallsacontrastbetweenmenandwomen
_version_	1718433920008060928

An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

Ejemplares similares