Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?

Milk and dairy are basic food products and their importance in healthy human development is well known. However, this does not mean that the consumers’ requests for these products are not evolving and fitting into the new context of sustainable development. By conducting a quantitative analysis on 8...

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Autores principales: Diana Maria Ilie, Georgiana-Raluca Lădaru, Maria Claudia Diaconeasa, Mirela Stoian
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Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/cb0723a6ff484ebb8543ac3b9b799d62
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spelling oai:doaj.org-article:cb0723a6ff484ebb8543ac3b9b799d622021-11-11T19:47:47ZConsumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?10.3390/su1321122042071-1050https://doaj.org/article/cb0723a6ff484ebb8543ac3b9b799d622021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12204https://doaj.org/toc/2071-1050Milk and dairy are basic food products and their importance in healthy human development is well known. However, this does not mean that the consumers’ requests for these products are not evolving and fitting into the new context of sustainable development. By conducting a quantitative analysis on 847 answers regarding milk and dairy consumption offered by Romanian consumers, the objective of this study is to reveal what are the main factors of influence for respondents when choosing a milk or dairy product, and to see if these factors are evolving towards including sustainability-related aspects. The results point out that while price and store availability are still present as choice criteria, new aspects that might be related to a sustainable behavior, such as ecologic certification, country of origin or traditional products, are considered by the respondents when purchasing milk and dairy. However, this depends on the level of income; higher incomes allow respondents to consider new criteria.Diana Maria IlieGeorgiana-Raluca LădaruMaria Claudia DiaconeasaMirela StoianMDPI AGarticleconsumer behaviormilk and dairy choicesustainable choiceinfluencing factorsincome influenceEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12204, p 12204 (2021)
institution DOAJ
collection DOAJ
language EN
topic consumer behavior
milk and dairy choice
sustainable choice
influencing factors
income influence
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle consumer behavior
milk and dairy choice
sustainable choice
influencing factors
income influence
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Diana Maria Ilie
Georgiana-Raluca Lădaru
Maria Claudia Diaconeasa
Mirela Stoian
Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?
description Milk and dairy are basic food products and their importance in healthy human development is well known. However, this does not mean that the consumers’ requests for these products are not evolving and fitting into the new context of sustainable development. By conducting a quantitative analysis on 847 answers regarding milk and dairy consumption offered by Romanian consumers, the objective of this study is to reveal what are the main factors of influence for respondents when choosing a milk or dairy product, and to see if these factors are evolving towards including sustainability-related aspects. The results point out that while price and store availability are still present as choice criteria, new aspects that might be related to a sustainable behavior, such as ecologic certification, country of origin or traditional products, are considered by the respondents when purchasing milk and dairy. However, this depends on the level of income; higher incomes allow respondents to consider new criteria.
format article
author Diana Maria Ilie
Georgiana-Raluca Lădaru
Maria Claudia Diaconeasa
Mirela Stoian
author_facet Diana Maria Ilie
Georgiana-Raluca Lădaru
Maria Claudia Diaconeasa
Mirela Stoian
author_sort Diana Maria Ilie
title Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?
title_short Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?
title_full Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?
title_fullStr Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?
title_full_unstemmed Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?
title_sort consumer choice for milk and dairy in romania: does income really have an influence?
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/cb0723a6ff484ebb8543ac3b9b799d62
work_keys_str_mv AT dianamariailie consumerchoiceformilkanddairyinromaniadoesincomereallyhaveaninfluence
AT georgianaralucaladaru consumerchoiceformilkanddairyinromaniadoesincomereallyhaveaninfluence
AT mariaclaudiadiaconeasa consumerchoiceformilkanddairyinromaniadoesincomereallyhaveaninfluence
AT mirelastoian consumerchoiceformilkanddairyinromaniadoesincomereallyhaveaninfluence
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