Strategic Analysis of the State of the Market of Confectionery Products
The article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumpti...
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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oai:doaj.org-article:cb1f37a087ac4895b8d7826d3151b6592021-11-12T10:46:01ZStrategic Analysis of the State of the Market of Confectionery Products1726-11391816-8590https://doaj.org/article/cb1f37a087ac4895b8d7826d3151b6592018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/356https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumption of confectionery products, classification of confectionery and pastry market structure in Russia as well as import, export and manufacture of confectionery products for domestic consumption. Presented OTSW-analysis of the market of confectionery products, which describes all the nuances of the market and the choice of priorities for further development.Larisa Nshanovna AshalyanRobert Sergeevich ZebelyanTatiana Vladimirovna ShuruhinaNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlecтратегияotsw-анализ рынка кондитерских изделийstrategystrategic analysisconfectionery industryclassification of confectioneryconfectionery marketthe structure of the market of confectionery productsimport and export of confectionery per capita consumption of confectionery productsotsw - analysis of the market of confectionery productsPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 6, Pp 81-89 (2018) |
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DOAJ |
| collection |
DOAJ |
| language |
EN RU |
| topic |
cтратегия otsw-анализ рынка кондитерских изделий strategy strategic analysis confectionery industry classification of confectionery confectionery market the structure of the market of confectionery products import and export of confectionery per capita consumption of confectionery products otsw - analysis of the market of confectionery products Political institutions and public administration (General) JF20-2112 |
| spellingShingle |
cтратегия otsw-анализ рынка кондитерских изделий strategy strategic analysis confectionery industry classification of confectionery confectionery market the structure of the market of confectionery products import and export of confectionery per capita consumption of confectionery products otsw - analysis of the market of confectionery products Political institutions and public administration (General) JF20-2112 Larisa Nshanovna Ashalyan Robert Sergeevich Zebelyan Tatiana Vladimirovna Shuruhina Strategic Analysis of the State of the Market of Confectionery Products |
| description |
The article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumption of confectionery products, classification of confectionery and pastry market structure in Russia as well as import, export and manufacture of confectionery products for domestic consumption. Presented OTSW-analysis of the market of confectionery products, which describes all the nuances of the market and the choice of priorities for further development. |
| format |
article |
| author |
Larisa Nshanovna Ashalyan Robert Sergeevich Zebelyan Tatiana Vladimirovna Shuruhina |
| author_facet |
Larisa Nshanovna Ashalyan Robert Sergeevich Zebelyan Tatiana Vladimirovna Shuruhina |
| author_sort |
Larisa Nshanovna Ashalyan |
| title |
Strategic Analysis of the State of the Market of Confectionery Products |
| title_short |
Strategic Analysis of the State of the Market of Confectionery Products |
| title_full |
Strategic Analysis of the State of the Market of Confectionery Products |
| title_fullStr |
Strategic Analysis of the State of the Market of Confectionery Products |
| title_full_unstemmed |
Strategic Analysis of the State of the Market of Confectionery Products |
| title_sort |
strategic analysis of the state of the market of confectionery products |
| publisher |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| publishDate |
2018 |
| url |
https://doaj.org/article/cb1f37a087ac4895b8d7826d3151b659 |
| work_keys_str_mv |
AT larisanshanovnaashalyan strategicanalysisofthestateofthemarketofconfectioneryproducts AT robertsergeevichzebelyan strategicanalysisofthestateofthemarketofconfectioneryproducts AT tatianavladimirovnashuruhina strategicanalysisofthestateofthemarketofconfectioneryproducts |
| _version_ |
1718430896035463168 |