Strategic Analysis of the State of the Market of Confectionery Products

The article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumpti...

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Auteurs principaux: Larisa Nshanovna Ashalyan, Robert Sergeevich Zebelyan, Tatiana Vladimirovna Shuruhina
Format: article
Langue:EN
RU
Publié: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
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Accès en ligne:https://doaj.org/article/cb1f37a087ac4895b8d7826d3151b659
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