Gender-Related Beliefs, Norms, and the Link With Green Consumption

Although extant literature provided abundant evidence that men and women are different in their environmental behaviors, there is a lack of integration of gender differences in green consumption and the underlying mechanism that associates with these disparities. Therefore, to solve this existing ga...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Ziyue Zhao, Yuanchao Gong, Yang Li, Linxiu Zhang, Yan Sun
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	green consumption gender difference value behavior norm environment sustainable pro-environmental behavior Psychology BF1-990
Acceso en línea:	https://doaj.org/article/cb21f2548f514712be094dab3250c364
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:cb21f2548f514712be094dab3250c364
record_format	dspace
spelling	oai:doaj.org-article:cb21f2548f514712be094dab3250c3642021-12-03T04:30:06ZGender-Related Beliefs, Norms, and the Link With Green Consumption1664-107810.3389/fpsyg.2021.710239https://doaj.org/article/cb21f2548f514712be094dab3250c3642021-12-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.710239/fullhttps://doaj.org/toc/1664-1078Although extant literature provided abundant evidence that men and women are different in their environmental behaviors, there is a lack of integration of gender differences in green consumption and the underlying mechanism that associates with these disparities. Therefore, to solve this existing gap, the current paper reviewed existing literature on green consumption with threefold purposes. First, presenting an integrated view of gender-different green consumption patterns along with the relationship of gender-related beliefs and individuals’ pro-environmental behavior based on existing evidence. Second, interpreting how gender differences are generated based on the value-belief-norm (VBN) theory, and the theory of social roles. Third, analyzing previous studies, providing implications for future research, and then proposing suggestions for marketing practitioners in the green products industry. Accordingly, this article compared men’s and women’s different behavior in green consumption and discussed how and why they behave differently. Generally, women show a more positive green consumption intention, consume less carbon, and purchase green products more frequently. Whereas men are doing better than women in terms of environmental knowledge, and in some regions, they express higher concerns about environmental problems. It interprets individual differences in green consumption based on VBN theory from a unique insight—gender. It also identified some barriers for both men and women to participate in green consumption, and then proposed several suggestions to improve the public willingness of engaging in green consumption.Ziyue ZhaoZiyue ZhaoYuanchao GongYuanchao GongYang LiLinxiu ZhangLinxiu ZhangYan SunYan SunFrontiers Media S.A.articlegreen consumptiongender differencevalue behavior normenvironmentsustainablepro-environmental behaviorPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	green consumption gender difference value behavior norm environment sustainable pro-environmental behavior Psychology BF1-990
spellingShingle	green consumption gender difference value behavior norm environment sustainable pro-environmental behavior Psychology BF1-990 Ziyue Zhao Ziyue Zhao Yuanchao Gong Yuanchao Gong Yang Li Linxiu Zhang Linxiu Zhang Yan Sun Yan Sun Gender-Related Beliefs, Norms, and the Link With Green Consumption
description	Although extant literature provided abundant evidence that men and women are different in their environmental behaviors, there is a lack of integration of gender differences in green consumption and the underlying mechanism that associates with these disparities. Therefore, to solve this existing gap, the current paper reviewed existing literature on green consumption with threefold purposes. First, presenting an integrated view of gender-different green consumption patterns along with the relationship of gender-related beliefs and individuals’ pro-environmental behavior based on existing evidence. Second, interpreting how gender differences are generated based on the value-belief-norm (VBN) theory, and the theory of social roles. Third, analyzing previous studies, providing implications for future research, and then proposing suggestions for marketing practitioners in the green products industry. Accordingly, this article compared men’s and women’s different behavior in green consumption and discussed how and why they behave differently. Generally, women show a more positive green consumption intention, consume less carbon, and purchase green products more frequently. Whereas men are doing better than women in terms of environmental knowledge, and in some regions, they express higher concerns about environmental problems. It interprets individual differences in green consumption based on VBN theory from a unique insight—gender. It also identified some barriers for both men and women to participate in green consumption, and then proposed several suggestions to improve the public willingness of engaging in green consumption.
format	article
author	Ziyue Zhao Ziyue Zhao Yuanchao Gong Yuanchao Gong Yang Li Linxiu Zhang Linxiu Zhang Yan Sun Yan Sun
author_facet	Ziyue Zhao Ziyue Zhao Yuanchao Gong Yuanchao Gong Yang Li Linxiu Zhang Linxiu Zhang Yan Sun Yan Sun
author_sort	Ziyue Zhao
title	Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_short	Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_full	Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_fullStr	Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_full_unstemmed	Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_sort	gender-related beliefs, norms, and the link with green consumption
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/cb21f2548f514712be094dab3250c364
work_keys_str_mv	AT ziyuezhao genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT ziyuezhao genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT yuanchaogong genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT yuanchaogong genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT yangli genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT linxiuzhang genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT linxiuzhang genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT yansun genderrelatedbeliefsnormsandthelinkwithgreenconsumption AT yansun genderrelatedbeliefsnormsandthelinkwithgreenconsumption
_version_	1718373955432087552

Gender-Related Beliefs, Norms, and the Link With Green Consumption

Ejemplares similares