Identifying cultural codes of students in order to develop advert messages

Today it is necessary to improve effectiveness of advert messages used in advertising campaign of entrance exams at the Russian Plekhanov University of Economics. The problem can be resolved by designing such messages in compliance with authenticity of discourse of target audience respondents. ZMET-...

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Autor principal: S. A. Afonsky
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2019
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Acceso en línea:https://doaj.org/article/cb912e28990a479cabddce6303f2eedb
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