Visual Language of Javanese Script on Shoe Design as Cultural Identity

Various culture in Indonesia is slowly being forgotten by the majority, for people now uses another way of communication to deliver the message from one person to another. One of the examples that could see is the usage of Javanese script or usually called Hanacaraka. Therefore, studying the visual...

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Autores principales: Cynthia Ayu Purnomo, Soteria Adia Mahanaim, Fang-ying Riva Lo, Viqi Ardaniah, Peter Ardhianto
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Publicado: Pusat Penerbitan ISI Surakarta 2021
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Acceso en línea:https://doaj.org/article/cc28e02a3c8142a4835ee42eba76c1e0
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spelling oai:doaj.org-article:cc28e02a3c8142a4835ee42eba76c1e02021-11-27T09:24:56ZVisual Language of Javanese Script on Shoe Design as Cultural Identity1410-97002655-915310.33153/glr.v19i2.3951https://doaj.org/article/cc28e02a3c8142a4835ee42eba76c1e02021-12-01T00:00:00Zhttps://jurnal.isi-ska.ac.id/index.php/gelar/article/view/3951https://doaj.org/toc/1410-9700https://doaj.org/toc/2655-9153Various culture in Indonesia is slowly being forgotten by the majority, for people now uses another way of communication to deliver the message from one person to another. One of the examples that could see is the usage of Javanese script or usually called Hanacaraka. Therefore, studying the visual language of shoe design from Flymax Indonesia case study will help the public to understand how urgent creative cultural product is. This research uses qualitative research regarding the case study based on the in-depth interview through the owner of Flymax Indonesia and visual language analysis regarding the visuals. This study has implications for the creative industry practitioners in conveying visual language and impacting methods in developing creative products by including cultural elements in popular products. From Flymax study case, implementing cultural to modern shoes is to strengthen cultural identity, user identity, and local brand identity, moreover supporting local economic growth and cultural preservation.Cynthia Ayu PurnomoSoteria Adia MahanaimFang-ying Riva LoViqi ArdaniahPeter ArdhiantoPusat Penerbitan ISI Surakartaarticlepreservation, hanacaraka. cultural asset, visual identiy, javanese languangeFine ArtsNIDGelar: Jurnal Seni Budaya, Vol 19, Iss 2, Pp 105-113 (2021)
institution DOAJ
collection DOAJ
language ID
topic preservation, hanacaraka. cultural asset, visual identiy, javanese languange
Fine Arts
N
spellingShingle preservation, hanacaraka. cultural asset, visual identiy, javanese languange
Fine Arts
N
Cynthia Ayu Purnomo
Soteria Adia Mahanaim
Fang-ying Riva Lo
Viqi Ardaniah
Peter Ardhianto
Visual Language of Javanese Script on Shoe Design as Cultural Identity
description Various culture in Indonesia is slowly being forgotten by the majority, for people now uses another way of communication to deliver the message from one person to another. One of the examples that could see is the usage of Javanese script or usually called Hanacaraka. Therefore, studying the visual language of shoe design from Flymax Indonesia case study will help the public to understand how urgent creative cultural product is. This research uses qualitative research regarding the case study based on the in-depth interview through the owner of Flymax Indonesia and visual language analysis regarding the visuals. This study has implications for the creative industry practitioners in conveying visual language and impacting methods in developing creative products by including cultural elements in popular products. From Flymax study case, implementing cultural to modern shoes is to strengthen cultural identity, user identity, and local brand identity, moreover supporting local economic growth and cultural preservation.
format article
author Cynthia Ayu Purnomo
Soteria Adia Mahanaim
Fang-ying Riva Lo
Viqi Ardaniah
Peter Ardhianto
author_facet Cynthia Ayu Purnomo
Soteria Adia Mahanaim
Fang-ying Riva Lo
Viqi Ardaniah
Peter Ardhianto
author_sort Cynthia Ayu Purnomo
title Visual Language of Javanese Script on Shoe Design as Cultural Identity
title_short Visual Language of Javanese Script on Shoe Design as Cultural Identity
title_full Visual Language of Javanese Script on Shoe Design as Cultural Identity
title_fullStr Visual Language of Javanese Script on Shoe Design as Cultural Identity
title_full_unstemmed Visual Language of Javanese Script on Shoe Design as Cultural Identity
title_sort visual language of javanese script on shoe design as cultural identity
publisher Pusat Penerbitan ISI Surakarta
publishDate 2021
url https://doaj.org/article/cc28e02a3c8142a4835ee42eba76c1e0
work_keys_str_mv AT cynthiaayupurnomo visuallanguageofjavanesescriptonshoedesignasculturalidentity
AT soteriaadiamahanaim visuallanguageofjavanesescriptonshoedesignasculturalidentity
AT fangyingrivalo visuallanguageofjavanesescriptonshoedesignasculturalidentity
AT viqiardaniah visuallanguageofjavanesescriptonshoedesignasculturalidentity
AT peterardhianto visuallanguageofjavanesescriptonshoedesignasculturalidentity
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