Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products

This study aims to determine: 1. Knowing the response and interest of farmers to the products of Organic Liquid Organic Fertilizer Orgamas in the Dawarblandong area. 2. Knowing the cause and effect of farmers in buying Orgamas Liquid Organic Fertilizer products. 3. Develop strategies to increase sal...

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Autores principales:	Budi Utomo, Steffan Albert
Formato:	article
Lenguaje:	EN
Publicado:	Faculty of Agriculture, Merdeka University Surabaya 2020
Materias:	liquid organic fertilizer consumer behavior fishbein swot Agriculture S
Acceso en línea:	https://doaj.org/article/cc300cef310c4393b64f7a47591624d2
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spelling	oai:doaj.org-article:cc300cef310c4393b64f7a47591624d22021-12-02T10:45:38ZAnalysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products2598-51672597-8713https://doaj.org/article/cc300cef310c4393b64f7a47591624d22020-09-01T00:00:00Zhttp://agriscience.scientific-work.org/index.php/agriscience/article/view/48https://doaj.org/toc/2598-5167https://doaj.org/toc/2597-8713This study aims to determine: 1. Knowing the response and interest of farmers to the products of Organic Liquid Organic Fertilizer Orgamas in the Dawarblandong area. 2. Knowing the cause and effect of farmers in buying Orgamas Liquid Organic Fertilizer products. 3. Develop strategies to increase sales of Orgamas Liquid Organic Fertilizer products. Results of the study: 1. Farmers in Dawarblandong have a high level of expectation for organic fertilizer products that can help increase their productivity, but these expectations are limited by cultural factors so that farmers give the highest value to the attribute of excellence and the lowest value to the availability attribute of liquid organic fertilizer. Orgamas. 2. Farmers have different interpretations of the attributes inherent in the Orgamas Liquid Organic Fertilizer product, they assess that the attributes of excellence, price, and delivery are able to shape their interest in buying and using Orgamas Liquid Organic Fertilizer, but not the availability, familiarity and brand attributes. . 3. Based on the SWOT analysis concluded by the Cartesian Graph, Intan Abatani's management is facing various internal threats and weaknesses, so Intan Abatani's management needs to develop an alternative strategy in the form of a SWOT Matrix design to create a plan to save the company from large losses.Budi UtomoSteffan AlbertFaculty of Agriculture, Merdeka University Surabayaarticleliquid organic fertilizerconsumer behaviorfishbeinswotAgricultureSENAgricultural Science, Vol 4, Iss 1, Pp 63-73 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	liquid organic fertilizer consumer behavior fishbein swot Agriculture S
spellingShingle	liquid organic fertilizer consumer behavior fishbein swot Agriculture S Budi Utomo Steffan Albert Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products
description	This study aims to determine: 1. Knowing the response and interest of farmers to the products of Organic Liquid Organic Fertilizer Orgamas in the Dawarblandong area. 2. Knowing the cause and effect of farmers in buying Orgamas Liquid Organic Fertilizer products. 3. Develop strategies to increase sales of Orgamas Liquid Organic Fertilizer products. Results of the study: 1. Farmers in Dawarblandong have a high level of expectation for organic fertilizer products that can help increase their productivity, but these expectations are limited by cultural factors so that farmers give the highest value to the attribute of excellence and the lowest value to the availability attribute of liquid organic fertilizer. Orgamas. 2. Farmers have different interpretations of the attributes inherent in the Orgamas Liquid Organic Fertilizer product, they assess that the attributes of excellence, price, and delivery are able to shape their interest in buying and using Orgamas Liquid Organic Fertilizer, but not the availability, familiarity and brand attributes. . 3. Based on the SWOT analysis concluded by the Cartesian Graph, Intan Abatani's management is facing various internal threats and weaknesses, so Intan Abatani's management needs to develop an alternative strategy in the form of a SWOT Matrix design to create a plan to save the company from large losses.
format	article
author	Budi Utomo Steffan Albert
author_facet	Budi Utomo Steffan Albert
author_sort	Budi Utomo
title	Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products
title_short	Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products
title_full	Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products
title_fullStr	Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products
title_full_unstemmed	Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products
title_sort	analysis of consumer behavior toward increased sales of orgamas liquid organic fertilizer products
publisher	Faculty of Agriculture, Merdeka University Surabaya
publishDate	2020
url	https://doaj.org/article/cc300cef310c4393b64f7a47591624d2
work_keys_str_mv	AT budiutomo analysisofconsumerbehaviortowardincreasedsalesoforgamasliquidorganicfertilizerproducts AT steffanalbert analysisofconsumerbehaviortowardincreasedsalesoforgamasliquidorganicfertilizerproducts
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Analysis of Consumer Behavior Toward Increased Sales of Orgamas Liquid Organic Fertilizer Products

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