THE DECLINE OF SOFT POWER?

The article deals with the origins and stages of the evolution of the concept of “soft power” in the political practice of the key countries in the world. This concept is both theoretical and practical product since it synthesizes and represents the direction of the application by a state its of soc...

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Autor principal:	E. V. Pimenova
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2017
Materias:	soft power american leadership foreign cultural policy smart power International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/cc38b77a6d17446fbc625c87fe036c29
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spelling	oai:doaj.org-article:cc38b77a6d17446fbc625c87fe036c292021-11-23T14:50:39ZTHE DECLINE OF SOFT POWER?2071-81602541-909910.24833/2071-8160-2017-1-52-57-66https://doaj.org/article/cc38b77a6d17446fbc625c87fe036c292017-05-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/652https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099The article deals with the origins and stages of the evolution of the concept of “soft power” in the political practice of the key countries in the world. This concept is both theoretical and practical product since it synthesizes and represents the direction of the application by a state its of social and political resources. It is signiﬁcant to trace the transformation of the views of the author of the term J. Nye on the essential elements and mechanisms of “soft power”. The author examines the concept of “soft power” as an element of the US strategy to maintain its leadership in the world. In this regard, for other countries the use of “soft power” may be less eﬀective for their own political purposes, because the concept is tuned to the speciﬁc characteristics of US policy. Moreover, with change in the international environment, Wash-ington modernizes the concept, of “smart power”. The author draws attention to the fact that the conditions for the use of turning it in “soft power” are likely to have been changed for the other states. The author concludes that there is a need to revise the existing theoretical approaches to the image of the state in the international arena and to develop new tools that can take into account the complex cultural, tourism, educational opportunities and achievements of every state.E. V. PimenovaMGIMO University Pressarticlesoft poweramerican leadershipforeign cultural policysmart powerInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 1(52), Pp 57-66 (2017)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	soft power american leadership foreign cultural policy smart power International relations JZ2-6530
spellingShingle	soft power american leadership foreign cultural policy smart power International relations JZ2-6530 E. V. Pimenova THE DECLINE OF SOFT POWER?
description	The article deals with the origins and stages of the evolution of the concept of “soft power” in the political practice of the key countries in the world. This concept is both theoretical and practical product since it synthesizes and represents the direction of the application by a state its of social and political resources. It is signiﬁcant to trace the transformation of the views of the author of the term J. Nye on the essential elements and mechanisms of “soft power”. The author examines the concept of “soft power” as an element of the US strategy to maintain its leadership in the world. In this regard, for other countries the use of “soft power” may be less eﬀective for their own political purposes, because the concept is tuned to the speciﬁc characteristics of US policy. Moreover, with change in the international environment, Wash-ington modernizes the concept, of “smart power”. The author draws attention to the fact that the conditions for the use of turning it in “soft power” are likely to have been changed for the other states. The author concludes that there is a need to revise the existing theoretical approaches to the image of the state in the international arena and to develop new tools that can take into account the complex cultural, tourism, educational opportunities and achievements of every state.
format	article
author	E. V. Pimenova
author_facet	E. V. Pimenova
author_sort	E. V. Pimenova
title	THE DECLINE OF SOFT POWER?
title_short	THE DECLINE OF SOFT POWER?
title_full	THE DECLINE OF SOFT POWER?
title_fullStr	THE DECLINE OF SOFT POWER?
title_full_unstemmed	THE DECLINE OF SOFT POWER?
title_sort	decline of soft power?
publisher	MGIMO University Press
publishDate	2017
url	https://doaj.org/article/cc38b77a6d17446fbc625c87fe036c29
work_keys_str_mv	AT evpimenova thedeclineofsoftpower AT evpimenova declineofsoftpower
_version_	1718416675494166528

THE DECLINE OF SOFT POWER?

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