Guilt and the Consumption of Products with an Unhealthy Image

The purpose of this study was to investigate the effects of nutrition labeling on consumers’ guilt when they consumed products with an unhealthy image. The first investigation was conducted to examine direct effect according to the types of nutrition labeling (adding healthy ingredients/reducing unh...

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Autores principales: Jaeho Yang, Bokyeong Kim
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/cc54d939cc0743ab8671c707a9ed7f9f
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