Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan

<p align="justify">This study aims to analyze the effect of e-WOM on destination image, tourist satisfaction, and tourist loyalty. Analyze the influence of destination image on tourist satisfaction and loyalty, and analyze the effect of satisfaction on tourist loyalty. This research...

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Autores principales:	Muhammad Ras Muis, Dedek Kurniawan Gultom, Jufrizen Jufrizen, Muhammad Elfi Azhar
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2020
Materias:	e-wom, destination image, satisfaction, tourist loyalty Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/cc7bf5e0471a47f5ac7070665e1e6588
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spelling	oai:doaj.org-article:cc7bf5e0471a47f5ac7070665e1e65882021-11-05T05:03:36ZModel Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan1693-76192580-417010.30596/jimb.v21i1.3694https://doaj.org/article/cc7bf5e0471a47f5ac7070665e1e65882020-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/3694https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p align="justify">This study aims to analyze the effect of e-WOM on destination image, tourist satisfaction, and tourist loyalty. Analyze the influence of destination image on tourist satisfaction and loyalty, and analyze the effect of satisfaction on tourist loyalty. This research approach is an associative approach. The location of this study was conducted in the tourist destination of the Lake Toba Region in North Sumatra. The population in this study is domestic tourists. This population was chosen, because theoretically and empirically it has various characteristics that are appropriate to the topic and purpose of the study. While the sample size is 145 tourists. Data collection techniques are a list of questions and interviews. The analytical method used in this study is the Structural Equation Model with data processing using the Lisrel 8.0 computer program. The results showed that E-WOM affected Destination Image, Tourist Satisfaction, and Tourist Loyalty, Destination Image influenced Tourist Satisfaction and Tourist Loyalty and Tourist Satisfaction influenced Tourist Loyalty.<em></em></p>Muhammad Ras MuisDedek Kurniawan GultomJufrizen JufrizenMuhammad Elfi AzharUniversitas Muhammadiyah Sumatera Utaraarticlee-wom, destination image, satisfaction, tourist loyaltyManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 21, Iss 1, Pp 1-19 (2020)
institution	DOAJ
collection	DOAJ
language	ID
topic	e-wom, destination image, satisfaction, tourist loyalty Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	e-wom, destination image, satisfaction, tourist loyalty Management. Industrial management HD28-70 Business HF5001-6182 Muhammad Ras Muis Dedek Kurniawan Gultom Jufrizen Jufrizen Muhammad Elfi Azhar Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan
description	<p align="justify">This study aims to analyze the effect of e-WOM on destination image, tourist satisfaction, and tourist loyalty. Analyze the influence of destination image on tourist satisfaction and loyalty, and analyze the effect of satisfaction on tourist loyalty. This research approach is an associative approach. The location of this study was conducted in the tourist destination of the Lake Toba Region in North Sumatra. The population in this study is domestic tourists. This population was chosen, because theoretically and empirically it has various characteristics that are appropriate to the topic and purpose of the study. While the sample size is 145 tourists. Data collection techniques are a list of questions and interviews. The analytical method used in this study is the Structural Equation Model with data processing using the Lisrel 8.0 computer program. The results showed that E-WOM affected Destination Image, Tourist Satisfaction, and Tourist Loyalty, Destination Image influenced Tourist Satisfaction and Tourist Loyalty and Tourist Satisfaction influenced Tourist Loyalty.<em></em></p>
format	article
author	Muhammad Ras Muis Dedek Kurniawan Gultom Jufrizen Jufrizen Muhammad Elfi Azhar
author_facet	Muhammad Ras Muis Dedek Kurniawan Gultom Jufrizen Jufrizen Muhammad Elfi Azhar
author_sort	Muhammad Ras Muis
title	Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan
title_short	Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan
title_full	Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan
title_fullStr	Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan
title_full_unstemmed	Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan
title_sort	model elektronik word of mouth: citra destinasi, kepuasan dan loyalitas wisatawan
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2020
url	https://doaj.org/article/cc7bf5e0471a47f5ac7070665e1e6588
work_keys_str_mv	AT muhammadrasmuis modelelektronikwordofmouthcitradestinasikepuasandanloyalitaswisatawan AT dedekkurniawangultom modelelektronikwordofmouthcitradestinasikepuasandanloyalitaswisatawan AT jufrizenjufrizen modelelektronikwordofmouthcitradestinasikepuasandanloyalitaswisatawan AT muhammadelfiazhar modelelektronikwordofmouthcitradestinasikepuasandanloyalitaswisatawan
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Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan

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