Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu

During the last few years consumer behavior has significantly changed. Implementation of self- service technologies (SSLs) has influenced interactions between consumer and retailer. Thanks to current situation, where social contacts are being restricted, the use of SSLs is growing. Due to this trend...

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Autor principal: Michaela Dvořáková
Formato: article
Lenguaje:CS
EN
SK
Publicado: Vydavatelství ZČU v Plzni 2021
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Acceso en línea:https://doi.org/10.24132/jbt.2021.11.1.3_10
https://doaj.org/article/cc96aefa5a45466090532c913f20feb6
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spelling oai:doaj.org-article:cc96aefa5a45466090532c913f20feb62021-11-06T10:26:07ZVyužití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhuhttps://doi.org/10.24132/jbt.2021.11.1.3_101805-0603https://doaj.org/article/cc96aefa5a45466090532c913f20feb62021-06-01T00:00:00Zhttps://drive.google.com/file/d/1ZAhLmSQUywGTrSDcrZY3xJaLccAq61bl/viewhttps://doaj.org/toc/1805-0603During the last few years consumer behavior has significantly changed. Implementation of self- service technologies (SSLs) has influenced interactions between consumer and retailer. Thanks to current situation, where social contacts are being restricted, the use of SSLs is growing. Due to this trend, there is a greater need to evaluate the impact of those technology on consumer behavior. Objective of this article is to review available research on consumer satisfaction at Self-service checkout and to asses situation at the Czech retail market. Result of literature review is not explicit and shows significant potential for further research. Analyses of Czech retail market were done in cooperation with Bizerba Czech & Slovakia organization by secondary research and telephone interviews with selected retailer organizations. Research results point out that the Czech retail market is below the level of European market Self-service checkout technology implementation. Even greater gap is between international retailers and national local retail organizations where implementation of those Self-service technologies is close to zero.Michaela DvořákováVydavatelství ZČU v Plzniarticleself-service technologiesself-checkoutsatisfactionretailpurchase behaviourBusinessHF5001-6182CSENSKTrendy v podnikání, Vol 11, Iss 1, Pp 3-10 (2021)
institution DOAJ
collection DOAJ
language CS
EN
SK
topic self-service technologies
self-checkout
satisfaction
retail
purchase behaviour
Business
HF5001-6182
spellingShingle self-service technologies
self-checkout
satisfaction
retail
purchase behaviour
Business
HF5001-6182
Michaela Dvořáková
Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
description During the last few years consumer behavior has significantly changed. Implementation of self- service technologies (SSLs) has influenced interactions between consumer and retailer. Thanks to current situation, where social contacts are being restricted, the use of SSLs is growing. Due to this trend, there is a greater need to evaluate the impact of those technology on consumer behavior. Objective of this article is to review available research on consumer satisfaction at Self-service checkout and to asses situation at the Czech retail market. Result of literature review is not explicit and shows significant potential for further research. Analyses of Czech retail market were done in cooperation with Bizerba Czech & Slovakia organization by secondary research and telephone interviews with selected retailer organizations. Research results point out that the Czech retail market is below the level of European market Self-service checkout technology implementation. Even greater gap is between international retailers and national local retail organizations where implementation of those Self-service technologies is close to zero.
format article
author Michaela Dvořáková
author_facet Michaela Dvořáková
author_sort Michaela Dvořáková
title Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
title_short Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
title_full Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
title_fullStr Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
title_full_unstemmed Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
title_sort využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
publisher Vydavatelství ZČU v Plzni
publishDate 2021
url https://doi.org/10.24132/jbt.2021.11.1.3_10
https://doaj.org/article/cc96aefa5a45466090532c913f20feb6
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