Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Th...
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Association for Learning Development in Higher Education (ALDinHE)
2021
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oai:doaj.org-article:ccca4a40a7aa49138aa4d3706fa00e6d2021-11-29T14:02:02ZUnderstanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 10.47408/jldhe.vi21.6271759-667Xhttps://doaj.org/article/ccca4a40a7aa49138aa4d3706fa00e6d2021-09-01T00:00:00Zhttps://repl.gianfj.com/index.php/jldhe/article/view/627https://doaj.org/toc/1759-667X This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course. Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty Yoanita AlexandraSepti Fahmi ChoirisaAssociation for Learning Development in Higher Education (ALDinHE)articleTheory and practice of educationLB5-3640ENJournal of Learning Development in Higher Education, Iss 21 (2021) |
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Theory and practice of education LB5-3640 |
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Theory and practice of education LB5-3640 Yoanita Alexandra Septi Fahmi Choirisa Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 |
description |
This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course.
Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty
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format |
article |
author |
Yoanita Alexandra Septi Fahmi Choirisa |
author_facet |
Yoanita Alexandra Septi Fahmi Choirisa |
author_sort |
Yoanita Alexandra |
title |
Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 |
title_short |
Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 |
title_full |
Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 |
title_fullStr |
Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 |
title_full_unstemmed |
Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 |
title_sort |
understanding college students' e-loyalty to online practicum courses in hospitality programmes during covid-19 |
publisher |
Association for Learning Development in Higher Education (ALDinHE) |
publishDate |
2021 |
url |
https://doaj.org/article/ccca4a40a7aa49138aa4d3706fa00e6d |
work_keys_str_mv |
AT yoanitaalexandra understandingcollegestudentseloyaltytoonlinepracticumcoursesinhospitalityprogrammesduringcovid19 AT septifahmichoirisa understandingcollegestudentseloyaltytoonlinepracticumcoursesinhospitalityprogrammesduringcovid19 |
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