Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19

This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Th...

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Autores principales: Yoanita Alexandra, Septi Fahmi Choirisa
Formato: article
Lenguaje:EN
Publicado: Association for Learning Development in Higher Education (ALDinHE) 2021
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Acceso en línea:https://doaj.org/article/ccca4a40a7aa49138aa4d3706fa00e6d
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spelling oai:doaj.org-article:ccca4a40a7aa49138aa4d3706fa00e6d2021-11-29T14:02:02ZUnderstanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19 10.47408/jldhe.vi21.6271759-667Xhttps://doaj.org/article/ccca4a40a7aa49138aa4d3706fa00e6d2021-09-01T00:00:00Zhttps://repl.gianfj.com/index.php/jldhe/article/view/627https://doaj.org/toc/1759-667X This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course. Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty Yoanita AlexandraSepti Fahmi ChoirisaAssociation for Learning Development in Higher Education (ALDinHE)articleTheory and practice of educationLB5-3640ENJournal of Learning Development in Higher Education, Iss 21 (2021)
institution DOAJ
collection DOAJ
language EN
topic Theory and practice of education
LB5-3640
spellingShingle Theory and practice of education
LB5-3640
Yoanita Alexandra
Septi Fahmi Choirisa
Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
description This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course. Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty
format article
author Yoanita Alexandra
Septi Fahmi Choirisa
author_facet Yoanita Alexandra
Septi Fahmi Choirisa
author_sort Yoanita Alexandra
title Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
title_short Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
title_full Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
title_fullStr Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
title_full_unstemmed Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
title_sort understanding college students' e-loyalty to online practicum courses in hospitality programmes during covid-19
publisher Association for Learning Development in Higher Education (ALDinHE)
publishDate 2021
url https://doaj.org/article/ccca4a40a7aa49138aa4d3706fa00e6d
work_keys_str_mv AT yoanitaalexandra understandingcollegestudentseloyaltytoonlinepracticumcoursesinhospitalityprogrammesduringcovid19
AT septifahmichoirisa understandingcollegestudentseloyaltytoonlinepracticumcoursesinhospitalityprogrammesduringcovid19
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