Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists

Place attachment has been identified as effective marketing strength to enhance destination competitiveness. However, little research explored the formation mechanism of the place attachment of potential tourists and the role of celebrity endorsers. This study aims to identify the influence mechanis...

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Autores principales:	Ziye Shang, Jian Ming Luo
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	place attachment endorser credibility destination attitude para-social relationship destination source credibility Psychology BF1-990
Acceso en línea:	https://doaj.org/article/cce8d62096394c75b44d521ffd41d024
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spelling	oai:doaj.org-article:cce8d62096394c75b44d521ffd41d0242021-12-01T07:03:52ZModeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists1664-107810.3389/fpsyg.2021.759207https://doaj.org/article/cce8d62096394c75b44d521ffd41d0242021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.759207/fullhttps://doaj.org/toc/1664-1078Place attachment has been identified as effective marketing strength to enhance destination competitiveness. However, little research explored the formation mechanism of the place attachment of potential tourists and the role of celebrity endorsers. This study aims to identify the influence mechanism of the credibility of endorsers on place attachment. Various theories from different research fields were introduced to explore the mediating effect of destination attitude, para-social relationships, and destination source credibility between endorser credibility and the place attachment of potential tourists. The famous destination endorser in China, Tenzin, was chosen as the case. A quantitative method was adopted. The research model was examined by a survey sampling size of 367 respondents. The covariance-based structural equation model analysis revealed that the credibility of the endorser exerts a positive influence on the destination attitude of potential tourists, para-social relationship with the endorser, and destination source credibility. These three constructs have a positive effect on their place attachment. The results showed that the credibility of the endorser has a significant indirect influence on place attachment. This study extends the current literature of forming the place attachment of potential tourists from the perspective of the personal characteristics of the destination endorser. The findings shed light on how the credibility of the endorser could form place attachment through enhancing the destination attitude, credibility, and para-social relationships of potential tourists. This study provides several practical implications for destination marketing.Ziye ShangJian Ming LuoFrontiers Media S.A.articleplace attachmentendorser credibilitydestination attitudepara-social relationshipdestination source credibilityPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	place attachment endorser credibility destination attitude para-social relationship destination source credibility Psychology BF1-990
spellingShingle	place attachment endorser credibility destination attitude para-social relationship destination source credibility Psychology BF1-990 Ziye Shang Jian Ming Luo Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists
description	Place attachment has been identified as effective marketing strength to enhance destination competitiveness. However, little research explored the formation mechanism of the place attachment of potential tourists and the role of celebrity endorsers. This study aims to identify the influence mechanism of the credibility of endorsers on place attachment. Various theories from different research fields were introduced to explore the mediating effect of destination attitude, para-social relationships, and destination source credibility between endorser credibility and the place attachment of potential tourists. The famous destination endorser in China, Tenzin, was chosen as the case. A quantitative method was adopted. The research model was examined by a survey sampling size of 367 respondents. The covariance-based structural equation model analysis revealed that the credibility of the endorser exerts a positive influence on the destination attitude of potential tourists, para-social relationship with the endorser, and destination source credibility. These three constructs have a positive effect on their place attachment. The results showed that the credibility of the endorser has a significant indirect influence on place attachment. This study extends the current literature of forming the place attachment of potential tourists from the perspective of the personal characteristics of the destination endorser. The findings shed light on how the credibility of the endorser could form place attachment through enhancing the destination attitude, credibility, and para-social relationships of potential tourists. This study provides several practical implications for destination marketing.
format	article
author	Ziye Shang Jian Ming Luo
author_facet	Ziye Shang Jian Ming Luo
author_sort	Ziye Shang
title	Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists
title_short	Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists
title_full	Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists
title_fullStr	Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists
title_full_unstemmed	Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists
title_sort	modeling of the impact of the credibility of the destination endorser on the place attachment of potential tourists
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/cce8d62096394c75b44d521ffd41d024
work_keys_str_mv	AT ziyeshang modelingoftheimpactofthecredibilityofthedestinationendorserontheplaceattachmentofpotentialtourists AT jianmingluo modelingoftheimpactofthecredibilityofthedestinationendorserontheplaceattachmentofpotentialtourists
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Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists

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