Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists
Place attachment has been identified as effective marketing strength to enhance destination competitiveness. However, little research explored the formation mechanism of the place attachment of potential tourists and the role of celebrity endorsers. This study aims to identify the influence mechanis...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
Frontiers Media S.A.
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/cce8d62096394c75b44d521ffd41d024 |
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