TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions

Tourism has been an important economic activity worldwide in recent years, and the increasing number of tourists and the competition among destinations pressure for the highest quality possible for tourists. The objective of this research is to propose a model to analyze the quality of services at t...

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Autores principales: Tiago Savi Mondo, Gabriela Gonçalves Silveira Fiates
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PT
Publicado: FUCAPE Business School 2017
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spelling oai:doaj.org-article:cd0df5d7c0de452aa0ee081e7126c2172021-11-11T15:48:07ZTOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions1807-734Xhttps://doaj.org/article/cd0df5d7c0de452aa0ee081e7126c2172017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123051880006https://doaj.org/toc/1807-734XTourism has been an important economic activity worldwide in recent years, and the increasing number of tourists and the competition among destinations pressure for the highest quality possible for tourists. The objective of this research is to propose a model to analyze the quality of services at tourist attractions. The first stage consisted of two bibliometric researches being performed, in order to identify the ‘state of art’ and verify the existing models of quality evaluation. Identified 36 models and 211 indicators of quality. From this initial exploratory research, a preliminary theoretical model was designed which worked with 35 indicators. The second stage collected and analyzed comments left by tourists on TripAdvisor.com. Analyzed 68.301 comments about tourist attractions in eight Brazilian cities, using the software T-LAB and compared with the indicators in the preliminary theoretic model. After of 35 indicators, 23 were maintained, 12 were excluded, and three new theoretic indicators were created, which made it possible to build a model able to be empirically tested. The test was carried out with 476 tourists who evaluated tourist attractions in Florianópolis-Brazil. In the confidence and questionnaire validation test the Alpha Conbranch presented an excellent result of 0.904 confirming the proposed model.Tiago Savi MondoGabriela Gonçalves Silveira FiatesFUCAPE Business Schoolarticletourqualservice qualitytourist attractionsbrazilBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 14, Iss 4, Pp 448-465 (2017)
institution DOAJ
collection DOAJ
language EN
PT
topic tourqual
service quality
tourist attractions
brazil
Business
HF5001-6182
spellingShingle tourqual
service quality
tourist attractions
brazil
Business
HF5001-6182
Tiago Savi Mondo
Gabriela Gonçalves Silveira Fiates
TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions
description Tourism has been an important economic activity worldwide in recent years, and the increasing number of tourists and the competition among destinations pressure for the highest quality possible for tourists. The objective of this research is to propose a model to analyze the quality of services at tourist attractions. The first stage consisted of two bibliometric researches being performed, in order to identify the ‘state of art’ and verify the existing models of quality evaluation. Identified 36 models and 211 indicators of quality. From this initial exploratory research, a preliminary theoretical model was designed which worked with 35 indicators. The second stage collected and analyzed comments left by tourists on TripAdvisor.com. Analyzed 68.301 comments about tourist attractions in eight Brazilian cities, using the software T-LAB and compared with the indicators in the preliminary theoretic model. After of 35 indicators, 23 were maintained, 12 were excluded, and three new theoretic indicators were created, which made it possible to build a model able to be empirically tested. The test was carried out with 476 tourists who evaluated tourist attractions in Florianópolis-Brazil. In the confidence and questionnaire validation test the Alpha Conbranch presented an excellent result of 0.904 confirming the proposed model.
format article
author Tiago Savi Mondo
Gabriela Gonçalves Silveira Fiates
author_facet Tiago Savi Mondo
Gabriela Gonçalves Silveira Fiates
author_sort Tiago Savi Mondo
title TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions
title_short TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions
title_full TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions
title_fullStr TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions
title_full_unstemmed TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions
title_sort tourqual: proposal of a protocol for quality evaluation on services at tourist attractions
publisher FUCAPE Business School
publishDate 2017
url https://doaj.org/article/cd0df5d7c0de452aa0ee081e7126c217
work_keys_str_mv AT tiagosavimondo tourqualproposalofaprotocolforqualityevaluationonservicesattouristattractions
AT gabrielagoncalvessilveirafiates tourqualproposalofaprotocolforqualityevaluationonservicesattouristattractions
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