AN EXPERIMENTAL STUDY ON DIFFERENT GENDERS’ CONSPICUOUS CONSUMPTION MOTIVES
This study adopts a social motive point of view in analyzing the conspicuous luxury goods purchase motives. Using luxury goods as a signaling mechanism deemed as a popular way of showing off to the opposite sex among younger generations. However this behavior is expected to differ among sexes in lin...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/cd4e7b653f774e07be92e212878aeb65 |
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