The Effect of Market-Oriented and Brand-Oriented Service Improvement on Hotel Performance
This study tests a holistic model covering the antecedents and consequences of service improvement within the context of the hospitality industry. Market orientation and brand orientation are considered among the antecedents of service improvement. Consequences of service improvement, on the other h...
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Akdeniz University Tourism Faculty
2021
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| Acceso en línea: | https://doaj.org/article/cdff241b549147fcbaa3a90fceda717a |
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