Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits
The clean water crisis, particularly drinking water, is an issue that is strongly tied to water sustainability. The availability of disruptive technology that is cheaper and easy to use, such as a water purifier, is one answer to the ongoing crisis. Unfortunately, a disparity exists in the attitudes...
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MDPI AG
2021
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oai:doaj.org-article:ce06cfcff4fb473a8afbcb886052f5492021-11-25T19:02:51ZSustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits10.3390/su1322126382071-1050https://doaj.org/article/ce06cfcff4fb473a8afbcb886052f5492021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12638https://doaj.org/toc/2071-1050The clean water crisis, particularly drinking water, is an issue that is strongly tied to water sustainability. The availability of disruptive technology that is cheaper and easy to use, such as a water purifier, is one answer to the ongoing crisis. Unfortunately, a disparity exists in the attitudes of Indonesia’s society toward this technology. Five cultural orientations are set as predictors, each hypothesized as able to predict such attitudes as mediated by relevant personality traits. This study applied a correlational-predictive design toward 244 individuals (112 males and 132 females, <i>M</i><sub>age</sub> = 23.766 years old, <i>SD</i><sub>age</sub> = 6.196 years) residing in Jakarta, Indonesia’s capital city. The main results were: (1) uncertainty avoidance can predict attitudes toward water purification technology through the conscientiousness trait; (2) power distance is unable to predict attitudes through neuroticism; (3) collectivism can predict attitudes through agreeableness; (4) masculinity is unable to predict attitudes through extraversion; and (5) long-term orientation can predict attitudes toward water purification technology through the openness trait. Prior studies have generally employed culture and personality as two separate predictors, yet this study might be the first in setting culture and personality as socio-psychological processes that shape a person’s attitude toward water purification technology in a single theoretical model.Juneman AbrahamIndhira SalsabillaHarco Leslie Hendric Spits WarnarsRudi Hartono ManurungYustinus Suhardi RumanMDPI AGarticlecultural valuedisruptionpersonality traitssustainability psychologywater purificationEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12638, p 12638 (2021) |
institution |
DOAJ |
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DOAJ |
language |
EN |
topic |
cultural value disruption personality traits sustainability psychology water purification Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
spellingShingle |
cultural value disruption personality traits sustainability psychology water purification Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Juneman Abraham Indhira Salsabilla Harco Leslie Hendric Spits Warnars Rudi Hartono Manurung Yustinus Suhardi Ruman Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits |
description |
The clean water crisis, particularly drinking water, is an issue that is strongly tied to water sustainability. The availability of disruptive technology that is cheaper and easy to use, such as a water purifier, is one answer to the ongoing crisis. Unfortunately, a disparity exists in the attitudes of Indonesia’s society toward this technology. Five cultural orientations are set as predictors, each hypothesized as able to predict such attitudes as mediated by relevant personality traits. This study applied a correlational-predictive design toward 244 individuals (112 males and 132 females, <i>M</i><sub>age</sub> = 23.766 years old, <i>SD</i><sub>age</sub> = 6.196 years) residing in Jakarta, Indonesia’s capital city. The main results were: (1) uncertainty avoidance can predict attitudes toward water purification technology through the conscientiousness trait; (2) power distance is unable to predict attitudes through neuroticism; (3) collectivism can predict attitudes through agreeableness; (4) masculinity is unable to predict attitudes through extraversion; and (5) long-term orientation can predict attitudes toward water purification technology through the openness trait. Prior studies have generally employed culture and personality as two separate predictors, yet this study might be the first in setting culture and personality as socio-psychological processes that shape a person’s attitude toward water purification technology in a single theoretical model. |
format |
article |
author |
Juneman Abraham Indhira Salsabilla Harco Leslie Hendric Spits Warnars Rudi Hartono Manurung Yustinus Suhardi Ruman |
author_facet |
Juneman Abraham Indhira Salsabilla Harco Leslie Hendric Spits Warnars Rudi Hartono Manurung Yustinus Suhardi Ruman |
author_sort |
Juneman Abraham |
title |
Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits |
title_short |
Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits |
title_full |
Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits |
title_fullStr |
Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits |
title_full_unstemmed |
Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits |
title_sort |
sustainability psychology of disruption: attitude towards water purification technology can be predicted by cultural value orientation and personality traits |
publisher |
MDPI AG |
publishDate |
2021 |
url |
https://doaj.org/article/ce06cfcff4fb473a8afbcb886052f549 |
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