Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits

The clean water crisis, particularly drinking water, is an issue that is strongly tied to water sustainability. The availability of disruptive technology that is cheaper and easy to use, such as a water purifier, is one answer to the ongoing crisis. Unfortunately, a disparity exists in the attitudes...

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Autores principales: Juneman Abraham, Indhira Salsabilla, Harco Leslie Hendric Spits Warnars, Rudi Hartono Manurung, Yustinus Suhardi Ruman
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Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/ce06cfcff4fb473a8afbcb886052f549
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spelling oai:doaj.org-article:ce06cfcff4fb473a8afbcb886052f5492021-11-25T19:02:51ZSustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits10.3390/su1322126382071-1050https://doaj.org/article/ce06cfcff4fb473a8afbcb886052f5492021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12638https://doaj.org/toc/2071-1050The clean water crisis, particularly drinking water, is an issue that is strongly tied to water sustainability. The availability of disruptive technology that is cheaper and easy to use, such as a water purifier, is one answer to the ongoing crisis. Unfortunately, a disparity exists in the attitudes of Indonesia’s society toward this technology. Five cultural orientations are set as predictors, each hypothesized as able to predict such attitudes as mediated by relevant personality traits. This study applied a correlational-predictive design toward 244 individuals (112 males and 132 females, <i>M</i><sub>age</sub> = 23.766 years old, <i>SD</i><sub>age</sub> = 6.196 years) residing in Jakarta, Indonesia’s capital city. The main results were: (1) uncertainty avoidance can predict attitudes toward water purification technology through the conscientiousness trait; (2) power distance is unable to predict attitudes through neuroticism; (3) collectivism can predict attitudes through agreeableness; (4) masculinity is unable to predict attitudes through extraversion; and (5) long-term orientation can predict attitudes toward water purification technology through the openness trait. Prior studies have generally employed culture and personality as two separate predictors, yet this study might be the first in setting culture and personality as socio-psychological processes that shape a person’s attitude toward water purification technology in a single theoretical model.Juneman AbrahamIndhira SalsabillaHarco Leslie Hendric Spits WarnarsRudi Hartono ManurungYustinus Suhardi RumanMDPI AGarticlecultural valuedisruptionpersonality traitssustainability psychologywater purificationEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12638, p 12638 (2021)
institution DOAJ
collection DOAJ
language EN
topic cultural value
disruption
personality traits
sustainability psychology
water purification
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle cultural value
disruption
personality traits
sustainability psychology
water purification
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Juneman Abraham
Indhira Salsabilla
Harco Leslie Hendric Spits Warnars
Rudi Hartono Manurung
Yustinus Suhardi Ruman
Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits
description The clean water crisis, particularly drinking water, is an issue that is strongly tied to water sustainability. The availability of disruptive technology that is cheaper and easy to use, such as a water purifier, is one answer to the ongoing crisis. Unfortunately, a disparity exists in the attitudes of Indonesia’s society toward this technology. Five cultural orientations are set as predictors, each hypothesized as able to predict such attitudes as mediated by relevant personality traits. This study applied a correlational-predictive design toward 244 individuals (112 males and 132 females, <i>M</i><sub>age</sub> = 23.766 years old, <i>SD</i><sub>age</sub> = 6.196 years) residing in Jakarta, Indonesia’s capital city. The main results were: (1) uncertainty avoidance can predict attitudes toward water purification technology through the conscientiousness trait; (2) power distance is unable to predict attitudes through neuroticism; (3) collectivism can predict attitudes through agreeableness; (4) masculinity is unable to predict attitudes through extraversion; and (5) long-term orientation can predict attitudes toward water purification technology through the openness trait. Prior studies have generally employed culture and personality as two separate predictors, yet this study might be the first in setting culture and personality as socio-psychological processes that shape a person’s attitude toward water purification technology in a single theoretical model.
format article
author Juneman Abraham
Indhira Salsabilla
Harco Leslie Hendric Spits Warnars
Rudi Hartono Manurung
Yustinus Suhardi Ruman
author_facet Juneman Abraham
Indhira Salsabilla
Harco Leslie Hendric Spits Warnars
Rudi Hartono Manurung
Yustinus Suhardi Ruman
author_sort Juneman Abraham
title Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits
title_short Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits
title_full Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits
title_fullStr Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits
title_full_unstemmed Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits
title_sort sustainability psychology of disruption: attitude towards water purification technology can be predicted by cultural value orientation and personality traits
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/ce06cfcff4fb473a8afbcb886052f549
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AT indhirasalsabilla sustainabilitypsychologyofdisruptionattitudetowardswaterpurificationtechnologycanbepredictedbyculturalvalueorientationandpersonalitytraits
AT harcolesliehendricspitswarnars sustainabilitypsychologyofdisruptionattitudetowardswaterpurificationtechnologycanbepredictedbyculturalvalueorientationandpersonalitytraits
AT rudihartonomanurung sustainabilitypsychologyofdisruptionattitudetowardswaterpurificationtechnologycanbepredictedbyculturalvalueorientationandpersonalitytraits
AT yustinussuhardiruman sustainabilitypsychologyofdisruptionattitudetowardswaterpurificationtechnologycanbepredictedbyculturalvalueorientationandpersonalitytraits
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