Local language programs in cultural radios to maintain Indonesian national identity

Private radio, which relies on programs with local cultural content in local languages, affects the success of reaching large audiences and financial benefits. In East Java, four private radios have the advantage of local cultural programs, namely Radio Jodhipati FM in Nganjuk, Radio Sritanjung FM i...

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Autores principales:	Dwi Wahyuningtyas, Ade Kusuma, Roziana Febrianita, Zainal Abidin Achmad
Formato:	article
Lenguaje:	EN ID
Publicado:	Hasanuddin University 2021
Materias:	cultural radio local culture national identity virtual ethnography Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/ce0e599449dc400d9c85a4f04125bc0e
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id	oai:doaj.org-article:ce0e599449dc400d9c85a4f04125bc0e
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spelling	oai:doaj.org-article:ce0e599449dc400d9c85a4f04125bc0e2021-11-08T23:08:49ZLocal language programs in cultural radios to maintain Indonesian national identity10.31947/etnosia.v6i1.119732527-93192548-9747https://doaj.org/article/ce0e599449dc400d9c85a4f04125bc0e2021-05-01T00:00:00Zhttps://journal.unhas.ac.id/index.php/etnosia/article/view/11973https://doaj.org/toc/2527-9319https://doaj.org/toc/2548-9747Private radio, which relies on programs with local cultural content in local languages, affects the success of reaching large audiences and financial benefits. In East Java, four private radios have the advantage of local cultural programs, namely Radio Jodhipati FM in Nganjuk, Radio Sritanjung FM in Banyuwangi, Radio Nada FM Sumenep, and Radio Media FM in Surabaya. This study aims to determine what cultural programs can increase the number of listeners and profitability on the four cultural radios. Furthermore, to find out why listeners like local cultural programs of each radio. This research on broadcast content on four cultural radios uses virtual ethnographic methods by collecting data, both offline and online. Researchers are involved in broadcasting activities on four cultural radios (offline) and listener interaction activities in the virtual world (online), namely Facebook and WhatsApp. This study conducted interviews with twelve informants representing radio management, local cultural figures, and loyal listeners. The results showed that each radio has excellent cultural programs with a solid appeal to maintain listener loyalty. The four cultural radios involve cultural experts in designing cultural programs. Listeners try to maintain local tastes because they realize that love for local culture is a strengthening of national identity, which is the richness of Indonesian culture.Dwi WahyuningtyasAde KusumaRoziana FebrianitaZainal Abidin AchmadHasanuddin Universityarticlecultural radiolocal culturenational identityvirtual ethnographyEthnology. Social and cultural anthropologyGN301-674ENIDEtnosia, Vol 6, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	cultural radio local culture national identity virtual ethnography Ethnology. Social and cultural anthropology GN301-674
spellingShingle	cultural radio local culture national identity virtual ethnography Ethnology. Social and cultural anthropology GN301-674 Dwi Wahyuningtyas Ade Kusuma Roziana Febrianita Zainal Abidin Achmad Local language programs in cultural radios to maintain Indonesian national identity
description	Private radio, which relies on programs with local cultural content in local languages, affects the success of reaching large audiences and financial benefits. In East Java, four private radios have the advantage of local cultural programs, namely Radio Jodhipati FM in Nganjuk, Radio Sritanjung FM in Banyuwangi, Radio Nada FM Sumenep, and Radio Media FM in Surabaya. This study aims to determine what cultural programs can increase the number of listeners and profitability on the four cultural radios. Furthermore, to find out why listeners like local cultural programs of each radio. This research on broadcast content on four cultural radios uses virtual ethnographic methods by collecting data, both offline and online. Researchers are involved in broadcasting activities on four cultural radios (offline) and listener interaction activities in the virtual world (online), namely Facebook and WhatsApp. This study conducted interviews with twelve informants representing radio management, local cultural figures, and loyal listeners. The results showed that each radio has excellent cultural programs with a solid appeal to maintain listener loyalty. The four cultural radios involve cultural experts in designing cultural programs. Listeners try to maintain local tastes because they realize that love for local culture is a strengthening of national identity, which is the richness of Indonesian culture.
format	article
author	Dwi Wahyuningtyas Ade Kusuma Roziana Febrianita Zainal Abidin Achmad
author_facet	Dwi Wahyuningtyas Ade Kusuma Roziana Febrianita Zainal Abidin Achmad
author_sort	Dwi Wahyuningtyas
title	Local language programs in cultural radios to maintain Indonesian national identity
title_short	Local language programs in cultural radios to maintain Indonesian national identity
title_full	Local language programs in cultural radios to maintain Indonesian national identity
title_fullStr	Local language programs in cultural radios to maintain Indonesian national identity
title_full_unstemmed	Local language programs in cultural radios to maintain Indonesian national identity
title_sort	local language programs in cultural radios to maintain indonesian national identity
publisher	Hasanuddin University
publishDate	2021
url	https://doaj.org/article/ce0e599449dc400d9c85a4f04125bc0e
work_keys_str_mv	AT dwiwahyuningtyas locallanguageprogramsinculturalradiostomaintainindonesiannationalidentity AT adekusuma locallanguageprogramsinculturalradiostomaintainindonesiannationalidentity AT rozianafebrianita locallanguageprogramsinculturalradiostomaintainindonesiannationalidentity AT zainalabidinachmad locallanguageprogramsinculturalradiostomaintainindonesiannationalidentity
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Local language programs in cultural radios to maintain Indonesian national identity

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