A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY

One of the important fields of graphic design is logo design. A good logo design should be able to symbolize corporate identity in a unique plastic language to create awareness for the target audience. Besides, it should have stylistic qualities that will not lose visual expression characteristics i...

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Autor principal:	Ekin BOZTAŞ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2020
Materias:	graphic design logo design visual identity design visual communication design fine arts Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/ce9f8d9b89f94773817fe3c9dbfa3dd9
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id	oai:doaj.org-article:ce9f8d9b89f94773817fe3c9dbfa3dd9
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spelling	oai:doaj.org-article:ce9f8d9b89f94773817fe3c9dbfa3dd92021-11-24T09:20:36ZA GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY2148-416310.29228/JASSS.40574https://doaj.org/article/ce9f8d9b89f94773817fe3c9dbfa3dd92020-05-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=86d3fbc6-277a-4a3b-acf4-cc54bea3f709.pdf&key=40574https://doaj.org/toc/2148-4163One of the important fields of graphic design is logo design. A good logo design should be able to symbolize corporate identity in a unique plastic language to create awareness for the target audience. Besides, it should have stylistic qualities that will not lose visual expression characteristics in various fields of use. Moreover, logo design is the fundamental element in creating visual identity and ensuring its sustainability. Organizations need logo designs in order to create brand recognition and awareness on their target audiences. This also applies to universities and faculties with academic units. In this context, it is very important for design and art faculties, which train experts in their fields, to create and choose their own logo designs since this design reflects corporate identity. In this study, we investigated whether the faculties of Design and Art Education in Turkish universities have their own logo designs, and we evaluated the logo designs of these faculties graphically. In this evaluation process, the stylistic structures of the designs in the composition fictions and the connotations they create were investigated. Typographic elements were discussed, and stylizations were analyzed through use of color and visual simplifications. Applicability of the designs according to different media and printing techniques were emphasized. The positive and negative situations encountered during faculties logo designs are discussed, and the general and special expression styles of the related designs are emphasized. Common images preferred for use in designs were determined. Also, the images that differ according to the cultural and geographical features were studied.Ekin BOZTAŞFırat Universityarticlegraphic designlogo designvisual identity designvisual communication designfine artsSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 13, Iss 79, Pp 247-262 (2020)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	graphic design logo design visual identity design visual communication design fine arts Social Sciences H Social sciences (General) H1-99
spellingShingle	graphic design logo design visual identity design visual communication design fine arts Social Sciences H Social sciences (General) H1-99 Ekin BOZTAŞ A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY
description	One of the important fields of graphic design is logo design. A good logo design should be able to symbolize corporate identity in a unique plastic language to create awareness for the target audience. Besides, it should have stylistic qualities that will not lose visual expression characteristics in various fields of use. Moreover, logo design is the fundamental element in creating visual identity and ensuring its sustainability. Organizations need logo designs in order to create brand recognition and awareness on their target audiences. This also applies to universities and faculties with academic units. In this context, it is very important for design and art faculties, which train experts in their fields, to create and choose their own logo designs since this design reflects corporate identity. In this study, we investigated whether the faculties of Design and Art Education in Turkish universities have their own logo designs, and we evaluated the logo designs of these faculties graphically. In this evaluation process, the stylistic structures of the designs in the composition fictions and the connotations they create were investigated. Typographic elements were discussed, and stylizations were analyzed through use of color and visual simplifications. Applicability of the designs according to different media and printing techniques were emphasized. The positive and negative situations encountered during faculties logo designs are discussed, and the general and special expression styles of the related designs are emphasized. Common images preferred for use in designs were determined. Also, the images that differ according to the cultural and geographical features were studied.
format	article
author	Ekin BOZTAŞ
author_facet	Ekin BOZTAŞ
author_sort	Ekin BOZTAŞ
title	A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY
title_short	A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY
title_full	A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY
title_fullStr	A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY
title_full_unstemmed	A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY
title_sort	graphical analysis of logo designs of the schools of design and art education in turkey
publisher	Fırat University
publishDate	2020
url	https://doaj.org/article/ce9f8d9b89f94773817fe3c9dbfa3dd9
work_keys_str_mv	AT ekinboztas agraphicalanalysisoflogodesignsoftheschoolsofdesignandarteducationinturkey AT ekinboztas graphicalanalysisoflogodesignsoftheschoolsofdesignandarteducationinturkey
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A GRAPHICAL ANALYSIS OF LOGO DESIGNS OF THE SCHOOLS OF DESIGN AND ART EDUCATION IN TURKEY

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