THE MODERN COMMUNICATION MANAGEMENT AND IMAGE MAKING IN THE UNITED NATIONS: THE WAYS TO EVALUATE THE COMMUNICATION EFFECTIVENESS

The article is dedicated to the problems of effectiveness of United Nations communication, aimed to gain a positive image of the Organization. The author gives the detailed analyses of the specific of United nations communication and public information system, describes the main changes in the resul...

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Autor principal: T. Shchors
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
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Acceso en línea:https://doaj.org/article/ced521f2bb6c405ab3e4d5d302b43c63
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